When Simon Sinek was sharing a cab with a senior Apple executive, he wanted to see what reaction he would get when he revealed the recent gift he got from Microsoft: the Zune. “I turned to him and said, ‘you know Microsoft gave me their new Zune, and it is so much better than the iPod Touch,’ and he turned to me and said, ‘I have no doubt.’ And the conversation was over.”
An infinite player understands that sometimes your competitor has a better product. Years later we all saw Apple launch the iPhone, which rendered both products obsolete.
Learn more about the infinite mindset and how to go beyond what your competitors are doing.
