As every couple, and couple’s therapist, knows, putting together an IKEA cabinet comes with unique challenges. IKEA is possibly the largest worldwide furniture outlet, but it is far from conventional. Customers are forced to navigate a winding show floor, build their own coffee table, and learn remedial Swedish from the price tags. But it’s all carefully thought out.
For example, when customers are required to put together their own furniture, they assign greater value to it in their minds. Learn more in this mini-documentary all about our favorite place to buy a couch and meatballs with lingonberry sauce.