Strategy and planning: The two words are used together so often that they have become almost synonymous.
They are different words and, when executed, have different outcomes.
“Planning has been around for a long time . . . More recently has been a discipline called strategy. People have put those two things together to call something ‘strategic planning.’ Unfortunately, those things are not the same.”
Professor Robert Martin shares how planning and strategy are different and specifically why leaders who start with a plan, and not a strategy, are destined to fail.