Los Angeles Lakers point guard Russell Westbrook has forged success in the advertising industry.
Westbrook, 33, is gearing up to play his 15th season in the NBA. In addition to his on-court play, he signs partnership agreements and makes investments through his company Russell Westbrook Enterprises. Now, he is connecting with digital marketing company Casual IQ to build RW Digital, an advertising company that connects companies with multicultural audiences.
RW Digital already has several notable clients including PepsiCo, AT&T, American Airlines Group, and A+E Networks, Bloomberg reports.
Russell Westbrook Enterprises is involved in a variety of industries including real estate, insurance, fashion, and media. As an avid investor, Westbrook has put money into social-network, beverage, and fitness companies.
Professional athletes branching out into business isn’t a new idea. Many now work to build businesses while still playing, creating a source of income for when their days on the court or field are done.
Michael Jordan, LeBron James, and Chris Weber are just a few basketball players who made names for themselves on the court and in business. Former Lakers great Magic Johnson has forged a number of highly successful business deals since leaving the game. And Tiger Woods has a net worth of more than $1 billion, though a little more than $120 million has come from winning golf tournaments.
Both Jordan and James have found success through partnerships and endorsements with various companies. Both have made successful investments, and Jordan owns a car dealership alongside several restaurants. Weber makes his living now through investments in real estate, sports, and entertainment.
