Leaders.com
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
Wealth making influencers money

Influencers partnering with brands can boost brands' sales and help content creators bring in revenue. (Photo by PUNIT PARANJPE/AFP via Getty Images)

By Hannah Bryan Leaders Staff

Hannah Bryan

News Writer

Hannah Bryan is a news writer for Leaders Media. Most recently she was a reporter for the Sanilac County News...

Full bio


Learn about our editorial policy

Feb 10, 2023

This Company Helps Influencers Make Real Money

Millions of social-media users are trying to use their accounts to make money without relying on the platforms, and companies like LTK are helping them do just that. 

Key Details

  • Influencers can make their accounts profitable by sharing advertising revenue with social-media platforms, but the real money is in brand partnerships. 
  • Large social-media platforms have struggled to help influencers develop brand relationships, so startups have merged to fill that role. 
  • Dallas-based startup LTK connects influencers to business partners, helping content creators build their brands. 
  • Influencers hoping to team up with LTK have to apply to join. Basic support from LTK will include technology to keep track of clicks and sales from content. LTK can also help influencers negotiate deals with marketers. 
  • Last year, LTK tech helped sell nearly $3.6 billion in fashion, beauty, and home-décor products. 

Why it’s news

Working with influencers is an increasingly popular way for companies to advertise their products. Brands collaborating with LTK have spent nearly $1.9 billion on influencers since 2011. Influencers who LTK accepts are perceived as strongly connected to audiences marketers may not have a connection with, Bloomberg reports. 

Platforms like LTK aren’t just profitable for the marketing companies, content creators can also see significant income. Nearly 200 of LTK’s influencers made around $1 million. 

Meta and Instagram attempted programs to help influencers connect with advertisers, but both programs were unsuccessful. TikTok may be launching an e-commerce program, but its plans are delayed for now. 

Unlike large social-media companies, LTK does not have to decide between the needs of its content creators and the demands of its advertising business. 

LTK tries to help influencers across various platforms, despite the difficulties of working with the changing algorithms on Instagram and TikTok. The company presents itself as a more reliable way for influencers to make an income since it has no obligation to one social-media platform.

Home / News / This Company Helps Influencers Make Real Money
Share
FacebookTweetEmailLinkedIn

Related Stories

Wall Street Makes $100 Billion Bet on Weight Loss Pills

by PJ Howland Leaders Staff
Investing

Oct 25, 2023

Ozempic

Investor optimism around a potential blockbuster obesity drug by Structure Therapeutics led to soaring share prices across the weight-loss pharma sector.

Key Details

  • Structure Therapeutics' stock jumped 35% after reporting positive results from early clinical trials of a once-daily weight-loss pill.
  • The experimental drug helped participants lose about 5% of their body weight over one month without side effects, although there are concerns with Ozempic.
  • Analysts predict the global anti-obesity medication market could reach sales of $100 billion by 2030, up from $71 billion currently.
  • With promising growth prospects, investors are betting on companies developing new weight loss drugs like Structure, Eli Lilly, Novo Nordisk, and Pfizer.

Go deeper

FacebookTweetEmailLinkedIn

Parent’s Wealth Tip The Scales In SAT Scores and College Admissions

by PJ Howland Leaders Staff
Wealth

Oct 25, 2023

Parent's wealth tips the scales for SAT numbers

New data shows a strong correlation between family income and SAT scores, indicating the exam may act as a “wealth test” that advantages higher-income students.

Key Details

  • Students from wealthier families tend to score higher on the SAT than lower-income peers due to advantages like well-funded schools, tutors, and extracurricular activities.
  • The pandemic has exacerbated SAT score disparities, with average scores dropping the most among disadvantaged groups.
  • Addressing the gap requires increased funding for lower-income school districts and expanding access to test prep resources.
  • Children from the top 1% of families are twice as likely to attend an Ivy-Plus college (Ivy League, Stanford, MIT, Duke, and Chicago) compared to middle-class families with similar SAT/ACT scores.

Go deeper

FacebookTweetEmailLinkedIn

Seattle Takes The Crown For Advanced Tech Talent

by PJ Howland Leaders Staff
Tech

Oct 24, 2023

Seattle tech talent

Seattle has emerged as the metro area with the most advanced tech talent, beating out tech hubs like San Francisco and Silicon Valley.

Key Details

  • According to a new ranking by the Burning Glass Institute, Seattle has the highest proportion of advanced tech workers compared to other cities with similarly sized tech workforces.
  • The ranking evaluated 60 million high-paying, in-demand tech job postings and histories to identify cities with cutting-edge roles like AI and cybersecurity rather than legacy tech positions.
  • With tech giants Amazon and Microsoft headquartered in Seattle, the city edged out the San Francisco Bay Area, Boston, Austin, and Raleigh on the list.
  • The report found that demand for software developers and IT support specialists has declined over the past five years as companies seek more specialized tech talent.

Go deeper

FacebookTweetEmailLinkedIn
car loans, used cars
Loans and Borrowing

Oct 23, 2023

More Americans Can’t Keep Up With Car Payments

by Colin Baker Leaders Staff
Chevron Gas Deal
Markets

Oct 23, 2023

Chevron Makes $53 Billion Deal Amid Surging Gas Prices

by PJ Howland Leaders Staff
nike logo
Company Culture

Oct 20, 2023

Nike to Require More In-Office Days From Employees

by Colin Baker Leaders Staff

Recent Articles

Hiring

Nov 1, 2023

Learn the Winning Answers to the Most Common Phone Interview Questions

Come to your next phone interview fully prepared

Personal Growth

Oct 30, 2023

85 Quotes on Self-Love to Boost Your Self-Esteem

Don’t fall into the trap of harsh self-criticism

Company Culture

Oct 27, 2023

What is a Sabbatical? Your Ticket to Restful Growth and Meaning

Sabbaticals can benefits both employees and businesses

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2025 Leaders.com - All rights reserved.

Search Leaders.com