By the end of Taylor Swift’s Eras Tour, which begins today, the pop star could reach billionaire status.
- Forbes estimates Taylor Swift’s net worth at $570 million.
- Billboard estimates that the tour will generate $591 million in ticket sales, while Music Industry Program Coordinator David Herlihy and Forbes estimate Swift will bring home closer to $620 million from Eras.
- The 52-date tour will make her the highest-grossing female touring artist of all time and bring her up to billionaire status.
Why it’s news
The number of athletes and celebrities joining the list of billionaires is growing rapidly—among them are Tiger Woods, LeBron James, and Roger Federer.
Now, it is conceivable that the 33-year-old pop star could join the list. Taylor Swift kicks off her 52-date Eras tour tonight, March 17, in Glendale, Arizona, which has now been named Swift City for the two days of concerts.
This is Swift’s first tour since 2018, leaving fans eager to see her again live. Not only is this her first tour since before the pandemic, but she is also performing songs from each of her 10 album “eras,” giving fans a taste of all her previous concerts.
The buzz around the tour has been massive, even causing Ticketmaster to break down from the many fans fighting for tickets. The problems with the ticketing site were so extensive that fans, referred to as Swifties, have taken the ticket sale site to court.
The tour will make Swift the highest-grossing female touring artist of all time, bumping Madonna to the second spot after her 2008 and 2009 Sticky & Sweet tour brought $407 million in sales.
The Eras Tour is predicted to bring in anywhere from $591 to $620 million in ticket sales, sending Swift to billionaire status. Forbes currently estimates her worth at $570 million, and the revenue is expected to send her over the $1 billion mark.
Fans also sell out Swift’s merchandise stands at nearly every show bringing in an expected $90 million. Even after all of the revenue, she will still have to pay venues, crews, and other workers, but many expect the number to still send her net worth to a billion.
The kicker to all of this—this only accounts for the U.S. leg of the tour. With nearly all of Taylor Swift’s previous tours, she has traveled worldwide, selling out stadiums to perform for her fans.
Swift has not yet released international dates for her tour, but social media has been buzzing that the announcement could come soon, bringing even more money into Swift’s pocket.
The Eras Tour has been so popular that she had to add more shows in the U.S., not once, but twice performing three shows in most of the cities in the U.S. If the U.S. is any indicator of the sales she will make for her international dates it looks like she will be making a large check from her total touring time.