Leaders.com
  • Login
  • Subscribe
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
  • Login
  • Subscribe
Wealth

Charles Barkley is in talks to join LIV Golf as a commentator (Photo by Isaiah Vazquez/Clarkson Creative/Getty Images)

By Savannah Young Leaders Staff

Savannah Young

Savannah Young

News Writer

Savannah Young is a news writer for Leaders Media. Previously, she was a digital reporter for WATE Channel 6 (ABC)...

Full bio


Learn about our editorial policy

Jul 26, 2022

LIV Golf Locks In Big Names Ahead of Weekend Play

LIV Golf is adding talent to its roster leading up to its third tournament this weekend.

Last week, popular golf commentator David Feherty joined the startup tour as a broadcast analyst. Reports this week say Charles Barkley and Gary McCord could be the newest members of LIV’s media team. 

Barkley, basketball hall of famer and popular broadcaster, told The New York Post that he will be playing in the LIV Golf pro-am at Trump National in Bedminster, N.J., this weekend as he talks with LIV about becoming a broadcaster with the fledgling golf tour aiming to eat into market share of the PGA Tour.

Barkley said there would have to be a large amount of money offered for him to join, and he gave the controversial Saudi Arabia-backed tour a deadline. 

“They’ve gotten plenty of play out of me coming to play up there Thursday. I’m not just gonna be a no-show pony. I got y’all pub for a week. Don’t be wasting my time. I’m not gonna waste ya’ll time. But when I leave New Jersey Thursday night, if I don’t have an offer in hand, it’s over,” he said.

Gary McCord, former longtime golf commentator for CBS and pro golfer, could also be joining the LIV broadcast team. McCord told Golf Digest that he’s met twice with LIV CEO Greg Norman about a potential role starting next year and has another meeting planned.

“There’s a lot of potential there for some entertaining ways of doing this,” says McCord “Right now, I’m just listening and taking it all in and seeing where this thing goes.” 

The new LIV Tour has pulled many golfers away from the PGA Tour with promises of hefty checks. For example, LIV will pay Phil Mickelson $200 million to play in the startup tour, which is nearly double what legend Tiger Woods has earned in prize money during his entire career. LIV gave the world’s number-one golfer Dustin Johnson a four-year, $125 million contract, which is double his lifetime earnings of $74 million.

Many big names in golf have joined LIV including: Sergio Garcia, Talor Gooch, Louis Oosthuizen, Kevin Na, Ian Poulter, Martin Kaymer, Graeme McDowell, Charl Schwartzel, Lee Westwood, Phil Mickelson, Bryson DeChambeau, Patrick Reed, Brooks Koepka, Abraham Ancer, Matthew Wolff, Paul Casey, and Henrik Stenson.

Broadcasting LIV events will likely be a major source of revenue, something LIV Golf does not have much of so far. While it is well-funded by the kingdom of Saudi Arabia’s Public Investment Fund, revenue will be needed to offset the considerable payouts to golfers and commentators. Adding names like David Feherety and Gary McCord add credence to the tour, while personalities like Barkley provide promotional value. 

The purse for this weekend’s tournament is $25 million, compared with the purse for the Masters Tournament, the crown jewel of tournaments endorsed by the PGA, is $15 million. 

It seems LIV has set the bar high with its early rounds of generous contracts to lure top talent, and now others such as Barkley are hoping for the same. 

Home / News / LIV Golf Locks In Big Names Ahead of Weekend Play
Share
FacebookTweetEmailLinkedIn

Related Stories

Shell Wavers On Oil Output Reduction

by Hannah Bryan Leaders Staff
Business

9 minutes ago

shell production

Shell CEO Wael Sawan is considering whether or not to continue building on the company’s record earnings from last year by increasing oil production. 

Key Details

  • While the London-based energy company’s investors would applaud increased revenue, increased production would likely result in complaints from environmentalists. 
  • Many critics want Shell to prioritize investment in climate-related activities. Those same critics would see increased oil production as a step back from that goal. 
  • Though Sawan says the company is still committed to lowering its overall emissions, he recognizes that the greatest profit potential lies with oil and gas, The Wall Street Journal reports. 
  • Additionally, Sawan believes Shell’s fossil fuel profits should not support renewable and low-carbon energy options. The alternative energy options should be able to support themselves. 
  • As Sawan looks at the energy company’s portfolio, he is considering revising Shell’s previous commitment to reduce crude output by 1% to 2% each year until 2030.

Go deeper

FacebookTweetEmailLinkedIn

One Year Out: War’s Effect On Russia’s Economy

by Hannah Bryan Leaders Staff
Business

60 minutes ago

Russia economy

Initially, Russia’s invasion of Ukraine brought a spike in revenue for the invading country as demand for oil and gas rose, but that is coming to an end as the Russian economy struggles to produce. 

Key Details

  • A series of Western sanctions on Russian gas and oil have cut into one of the country’s most significant sources of revenue. 
  • Its largest exports—gas and oil—have lost major European customers. The ruble has declined 20% since November, and the country’s labor force is shrinking as more young people flee the country or are drafted. 
  • The economy struggles to grow as uncertainty surrounding the economy and the country’s fate have dissuaded any significant business investment, The Wall Street Journal reports. 
  • While the country’s current economic struggles may not be enough to halt the ongoing war, the Russian government could face a choice between military expenses and social spending that has largely protected civilians from feeling the shortages. 

Go deeper

FacebookTweetEmailLinkedIn

Disney Uninstalls the Metaverse 

by Tyler Hummel Leaders Staff
Tech

About an hour ago

VR

The Disney corporation has begun backing away from the metaverse—firing its entire development division, in its efforts at cost savings. 

Key Details

  • CEO Bob Iger is in the process of restructuring the Disney corporation and eliminating 7,000 jobs over three rounds of layoffs. 
  • The company’s internal metaverse team, with 50 employees dedicated to using the company’s brands to tell interactive stories within new technologies, is among the layoffs, with nearly every employee being let go. 
  • The division was started in February 2022 and led by former SVP of consumer experiences and platforms Mike White.

Go deeper

FacebookTweetEmailLinkedIn
Ukraine
Business

About an hour ago

U.S. Struggles To Keep Ukraine Accountable

by Tyler Hummel Leaders Staff
Target RedCard
Business

3 hours ago

Target Competes With Visa And Mastercard

by Hannah Bryan Leaders Staff
Casamigos Tequila founders Rande Gerber (left) and George Clooney (right)
Business

5 hours ago

A Celebrity’s Value To an Alcohol Brand

by Savannah Young Leaders Staff

Recent Articles

Leadership

5 hours ago

The Most Productive People Follow Daily Routines, Here’s Why

By following a structured daily routine, you give your mind a break from making constant decisions, saving mental energy and willpower

Productivity

Mar 27, 2023

84% of Workers Are Easily Distracted—Here Are 10 Tricks to Stay Focused

Learn to improve mental performance when you can’t stay focused.

Leadership

Mar 22, 2023

Creating Loyal Employees Is About More Than Just the Paycheck

If you think simply paying your employees more will gain their loyalty, think again.

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2023 Leaders.com - All rights reserved.

Search Leaders.com