Cadillac recently announced a new development where select customers can work with designers to create a personalized Cadillac CELESTIQ, the world’s first all-electric ultra-luxury sedan.
Key Details
- Cadillac announced the development of Cadillac House at Vanderbilt at the General Motors Global Technical Center campus in Warren, Michigan.
- At Cadillac House, customers will personally collaborate with CELESTIQ designers to completely customize the electric Cadillac sedan.
- The company will start selecting clients in late spring, with the facility welcoming the first clients in late summer 2023, according to a Cadillac press release.
Why it’s news
Cadillac is joining the rest of the automotive industry in manufacturing EVs, but this luxury company is going the extra mile allowing customers to work with designers to customize their vehicles.
The Cadillac CELESTIQ is the company’s latest EV, to release in late 2023, and starting late summer, selected clients will be able to visit the newly redesigned Cadillac House to design their vehicles.
“Every CELESTIQ is personally commissioned, and working on-site with our Cadillac designers provides clients an elevated experience,” says executive director of Global Cadillac Design Bryan Nesbitt. “It’s a unique opportunity to collaborate with our design team, enabling clients to directly translate their vision of their CELESTIQ into a one-of-one piece of moving sculpture.”
The vehicle personalization is open to CELESTIQ customers worldwide and will also be available to virtual customers while remaining highly personalized. It will include a one-on-one concierge experience to guide clients through the custom process while providing them access to a Cadillac designer and additional exclusive services.
The new Cadillac House will be named after pioneering designer Suzanne Vanderbilt, who, in her day, was one of only a few women working in automotive design industry-wide.
The building was originally the Central Restaurant at Vanderbilt and was an open space where the brightest creative and technical minds met to collaborate and design the future of transportation, according to the Company.
CELESTIQ vehicles are expected to cost around $200,000 and arrive to clients in late spring 2024. Production will be limited, and the vehicle will only be available through inquiry.
