Big-name YouTubers benefit from artificial intelligence (AI) technology that translates their popular videos into other languages.
- YouTube’s new AI-translation tools, launched in February for specific content creators, have allowed auto-translate their videos into popular languages, which allows the videos to garner ad revenue from other global regions in up to 40 languages, Fortune reports.
- Large content creators are now able to successfully maintain a single channel and provide their videos automatically in other languages.
- Jimmy Donaldson (MrBeast) and Adam Waheed are two of the largest content creators on YouTube—respectively, with 160 million and 12.6 million subscribers.
- Donaldson told YouTube’s Creator Insider that audio dubbing content “supercharges the heck out of the video.”
- Waheed collaborates with a company called Deeptune to translate his videos into Spanish, Italian, and French. He expects that he will be able to triple his viewership.
Why It’s Important
Language barriers have long been one of the limitations for YouTube’s growth, with English-speaking YouTubers mostly being stuck garnering views in countries where English is a first or second language. Some content creators have proven large enough to break through international barriers, but it is rare for most trending videos to cross international barriers.
YouTube believes that robust features like this will attract content creators to the platform through its partner program, allowing online influences to gross 45% to 55% of advertiser revenue from short-form and long-form content—allowing for the video platform to compete in an aggressive field against monetized video apps like TikTok, Snapchat, and Instagram. These apps are working on similar AI-generated language features, but YouTube would benefit from being the first to market.
“Generative AI in this whole space—it will have impact across the many dimensions that creators operate in. [The tools are] going to change the creative process and make it much more accessible to folks who couldn’t do that before–in the same way that shooting a video on your phone empowered millions of creators,” says YouTube VP Amjad Hanif.
“My content is already very global. With me translating, it’s going to explode.” Waheed tells Fortune.