Samsung hosted its first reveal event of the year on Wednesday—showing off the newest line of Galaxy S23 phones and Galaxy Book laptops.
Key Details
- Samsung hosted one of its Samsung Unpacked events on Wednesday at San Francisco’s Masonic Auditorium, marking the first in-person event for the company since the beginning of COVID-19.
- The company revealed its newest line of three new Galaxy S23 smartphones and a new set of Galaxy Book computers.
- The new line of smartphones comes with noted improvements to processing and improved cameras and comes in three different sizes.
- The new line of Galaxy Books marks a noted challenge for the company, which is attempting to break out further into the competitive laptop market.
Why It’s Important
Samsung is a strong second competitor in the world of smartphones. It holds a 20% market share, second only to Apple and the iPhone. This gives the company pressure to consistently stay on top of the market and keep up with the newest innovations. As The Verge notes, the new line of smartphones already has one major downside that the company’s rival Apple has—no emergency satellite technology.
As we previously mentioned, the newest Apple iPhones come with an emergency satellite connectivity feature. This innovation marks the first step towards full satellite connectivity, a feature the upcoming services like Starlink are slowly bringing to light and providing internet access and connectivity anywhere on the planet.
“When there is the right timing, infrastructure, and the technology [is] ready, then of course for Samsung Galaxy, for our mobile division, we would also actively consider adopting this feature as well,” Samsung president T.M. Roh told CNET.
Samsung’s Galaxy Book faces a similar problem as they attempt to break out wider into the market. As Axios notes, Samsung is facing an uphill battle in attempting to launch new products in the current market and economy, to which it is still something of an upstart. It is attempting to boost the visibility of its laptops by presenting them concurrently with its successful smartphones. The market for Galaxy Books does expand yearly, as they are rolled out in new countries every year.
