Leaders.com
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
Social Media Elon Musk is proposing an $8-per-month fee for users to maintain a verified account on Twitter

Elon Musk is proposing an $8-per-month fee for users to maintain a verified account on Twitter (Photo by Jakub Porzycki/NurPhoto via Getty Images)

By Savannah Young Leaders Staff

Savannah Young

News Writer

Savannah Young is a news writer for Leaders Media. Previously, she was a digital reporter for WATE Channel 6 (ABC)...

Full bio


Learn about our editorial policy

Nov 2, 2022

The Value of a Twitter Blue Check

Elon Musk is proposing an $8-per-month fee for users to maintain a verified account on Twitter.

Key Details

  • Twitter’s ad sales are low, coming in at billions under what other big name companies are bringing in per year.
  • In order to get Twitter’s revenue numbers up, Elon Musk is considering adding some changes to the platform.
  • The biggest change he has suggested—charging people to keep their verified blue check.

Why it’s important

Elon Musk has been making big changes to Twitter including sweeping it clean of most former employees including the entire board of directors.

Now the newest news to hit is that Twitter’s advertising revenue is low and Musk is trying to figure out how to fix creating other forms of revenue.

In 2021, Twitter’s total revenue came in at $5.1 billion with $4.5 billion being advertising. While $4.5 billion is a large amount of money it does not compare to the numbers being brought in by other platforms.

For example, look at what other big companies made in advertising revenue for 2021:

  • Alphabet (Google) – $209.5 billion
  • Meta (Facebook) – $114.9 billion
  • Amazon – $31 billion
  • Microsoft – $10 billion

These companies brought in billions more than Twitter did last year and for some advertising is not a big focus point like Amazon who primarily focuses on retail.

How To Fix

Musk has realized that something needs to be done in order to get Twitter’s revenue numbers up and he has floated around some ideas.

One idea he has that has made a lot of people unhappy—paying a subscription cost for a blue check mark verification.

Musk has discussed on the platform to make users that have a verification pay a monthly fee to keep it. He has floated a price of anywhere between $8 a monthly to $20.

This idea has many famous individuals unhappy considering that if they do not pay this monthly fee it would be easy for Twitter users to impersonate them on the platform.

Author Stephen King tweeted his disdain of the idea, “$20 a month to keep my blue check?” he tweeted. “…they should pay me. If that gets instituted, I’m gone like Enron.”

Musk responded saying “Twitter cannot rely entirely on advertisers.”

The monthly subscription hasn’t been instituted yet as Musk toys with other ideas to bring in revenue for the company.

Home / News / The Value of a Twitter Blue Check
Share
FacebookTweetEmailLinkedIn

Related Stories

Wall Street Makes $100 Billion Bet on Weight Loss Pills

by PJ Howland Leaders Staff
Investing

Oct 25, 2023

Ozempic

Investor optimism around a potential blockbuster obesity drug by Structure Therapeutics led to soaring share prices across the weight-loss pharma sector.

Key Details

  • Structure Therapeutics' stock jumped 35% after reporting positive results from early clinical trials of a once-daily weight-loss pill.
  • The experimental drug helped participants lose about 5% of their body weight over one month without side effects, although there are concerns with Ozempic.
  • Analysts predict the global anti-obesity medication market could reach sales of $100 billion by 2030, up from $71 billion currently.
  • With promising growth prospects, investors are betting on companies developing new weight loss drugs like Structure, Eli Lilly, Novo Nordisk, and Pfizer.

Go deeper

FacebookTweetEmailLinkedIn

Seattle Takes The Crown For Advanced Tech Talent

by PJ Howland Leaders Staff
Tech

Oct 24, 2023

Seattle tech talent

Seattle has emerged as the metro area with the most advanced tech talent, beating out tech hubs like San Francisco and Silicon Valley.

Key Details

  • According to a new ranking by the Burning Glass Institute, Seattle has the highest proportion of advanced tech workers compared to other cities with similarly sized tech workforces.
  • The ranking evaluated 60 million high-paying, in-demand tech job postings and histories to identify cities with cutting-edge roles like AI and cybersecurity rather than legacy tech positions.
  • With tech giants Amazon and Microsoft headquartered in Seattle, the city edged out the San Francisco Bay Area, Boston, Austin, and Raleigh on the list.
  • The report found that demand for software developers and IT support specialists has declined over the past five years as companies seek more specialized tech talent.

Go deeper

FacebookTweetEmailLinkedIn

More Americans Can’t Keep Up With Car Payments

by Colin Baker Leaders Staff
Loans and Borrowing

Oct 23, 2023

car loans, used cars

A record number of Americans are behind on their car loan payments as higher interest rates and prices weigh on consumers.

Key Details

  • According to data from Fitch Ratings, 6.11% of car loans were at least 60 days delinquent in September, the highest since tracking began in the early 2000s.
  • Some interest rates on used cars can rise to as much as 21%, according to Bankrate.
  • Soaring prices and rising interest rates are squeezing consumers, making it difficult for some to keep up with their auto loans.

Go deeper

FacebookTweetEmailLinkedIn
Chevron Gas Deal
Markets

Oct 23, 2023

Chevron Makes $53 Billion Deal Amid Surging Gas Prices

by PJ Howland Leaders Staff
nike logo
Company Culture

Oct 20, 2023

Nike to Require More In-Office Days From Employees

by Colin Baker Leaders Staff
blue collar workers
Retirement

Oct 20, 2023

Explaining The ‘C+ Grade’ Retirement Ecosystem in The United States

by PJ Howland Leaders Staff

Recent Articles

Hiring

Nov 1, 2023

Learn the Winning Answers to the Most Common Phone Interview Questions

Come to your next phone interview fully prepared

Personal Growth

Oct 30, 2023

85 Quotes on Self-Love to Boost Your Self-Esteem

Don’t fall into the trap of harsh self-criticism

Company Culture

Oct 27, 2023

What is a Sabbatical? Your Ticket to Restful Growth and Meaning

Sabbaticals can benefits both employees and businesses

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2025 Leaders.com - All rights reserved.

Search Leaders.com