Leaders.com
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
Social Media

A new study finds five steps to social media success (Matt Cardy/Getty Images)

By Tyler Hummel Leaders Staff

Tyler Hummel

Tyler Hummel

Tyler Hummel is a news writer for Leaders Media. He was the Fall 2021 College Fix Fellow and Health Care...

Full bio


Learn about our editorial policy

Jul 7, 2023

The 5 Keys To Social Media Success 

Threads, Twitter, and other social media networks are scrambling to become the leading social media network, but they will need to cease all of their potential to succeed, according to a new study.  

Key Details

  • A recent Montclair University study from March shows that social media companies are on the cusp of a “highly profitable” evolution, thanks to growth potential and new technologies. 
  • The demands for this evolution are high, with artificial intelligence (AI) and ambition creating the opportunity for one social network to emerge as the “everything app,” but creating the likely possibility that none will fully cease the potential, Fortune notes. 
  • The study claims five metrics will determine the future: available content, AI integration for a competitive advantage, networking and social opportunities, increasing revenue streams, and creating the “everything app.”

Why It’s Important 

Social media is in a war to the top, with the new launch of Meta Platform’s Threads being just the most recent shot across the bow. Facebook, TikTok, Instagram, and Twitter are all struggling to reach the top, to become the “everything app” that defines the future of social media. 

“Musk has long stated his intention to turn Twitter into an everything app. It remains to be seen how the actions taken by the new leadership will impact Twitter and whether Twitter can truly become an everything app while improving profitability and content issues,” says the study. 

We’ve already seen examples of how these technologies can propel niche social media networks into the mainstream. TikTok has already gained an equal market share to Facebook and Instagram thanks to its AI integration, Fortune notes.

Wednesday’s Threads launch suggests that Meta Platforms has found a weakness in the overall social media marketplace, hoping to weaken Twitter’s market share and give its existing Facebook and Instagram platforms a greater advantage going forward, as AI and metaverse features are enabled into its platforms.

A Thursday report from Semafor might confirm that, as Twitter’s lawyers have reportedly threatened to sue Meta Platforms for violating trade secrets in the creation of Threads. 

The future of social media remains an open competition regardless of whether Threads and Twitter can get the edge on one another in the short term. The future of social media belongs to the next visionary with the ability to see what the future could look like. 

“The future of the industry overall remains bright, yet which companies will continue or emerge as future winners depends on how well they can deal with these challenges,” the study continues. 

Five keys to social-media success…

  1. available content
  2. AI integration for a competitive advantage
  3. networking and social opportunities
  4. increasing revenue streams
  5. creating the “everything app.” 
Home / News / The 5 Keys To Social Media Success 
Share
FacebookTweetEmailLinkedIn

Related Stories

Seattle Takes The Crown For Advanced Tech Talent

by PJ Howland Leaders Staff
Tech

Oct 24, 2023

Seattle tech talent

Seattle has emerged as the metro area with the most advanced tech talent, beating out tech hubs like San Francisco and Silicon Valley.

Key Details

  • According to a new ranking by the Burning Glass Institute, Seattle has the highest proportion of advanced tech workers compared to other cities with similarly sized tech workforces.
  • The ranking evaluated 60 million high-paying, in-demand tech job postings and histories to identify cities with cutting-edge roles like AI and cybersecurity rather than legacy tech positions.
  • With tech giants Amazon and Microsoft headquartered in Seattle, the city edged out the San Francisco Bay Area, Boston, Austin, and Raleigh on the list.
  • The report found that demand for software developers and IT support specialists has declined over the past five years as companies seek more specialized tech talent.

Go deeper

FacebookTweetEmailLinkedIn

More Americans Can’t Keep Up With Car Payments

by Colin Baker Leaders Staff
Loans and Borrowing

Oct 23, 2023

car loans, used cars

A record number of Americans are behind on their car loan payments as higher interest rates and prices weigh on consumers.

Key Details

  • According to data from Fitch Ratings, 6.11% of car loans were at least 60 days delinquent in September, the highest since tracking began in the early 2000s.
  • Some interest rates on used cars can rise to as much as 21%, according to Bankrate.
  • Soaring prices and rising interest rates are squeezing consumers, making it difficult for some to keep up with their auto loans.

Go deeper

FacebookTweetEmailLinkedIn

Chevron Makes $53 Billion Deal Amid Surging Gas Prices

by PJ Howland Leaders Staff
Markets

Oct 23, 2023

Chevron Gas Deal

Chevron is acquiring Hess Corp. for $53 billion, the second significant oil producer acquisition this month as crude prices climb.

Key Details

  • Chevron is purchasing Hess in an all-cash deal worth $53 billion, including debt and preferred stock redemption.
  • This comes just weeks after ExxonMobil announced its $59.5 billion purchase of Pioneer Natural Resources.
  • With oil over $80 per barrel, major producers are using their windfall profits to acquire smaller players and boost payouts to shareholders.
  • Chevron expects the deal to close in H1 2023 pending regulatory approvals and Hess shareholder vote.
  • Hess CEO John Hess will join Chevron's board once the acquisition is complete.

Go deeper

FacebookTweetEmailLinkedIn
nike logo
Company Culture

Oct 20, 2023

Nike to Require More In-Office Days From Employees

by Colin Baker Leaders Staff
blue collar workers
Retirement

Oct 20, 2023

Explaining The ‘C+ Grade’ Retirement Ecosystem in The United States

by PJ Howland Leaders Staff
netflix building
Entertainment

Oct 19, 2023

Netflix Hiking Prices While Adding Millions of Subscribers

by Colin Baker Leaders Staff

Recent Articles

Hiring

Nov 1, 2023

Learn the Winning Answers to the Most Common Phone Interview Questions

Come to your next phone interview fully prepared

Personal Growth

Oct 30, 2023

85 Quotes on Self-Love to Boost Your Self-Esteem

Don’t fall into the trap of harsh self-criticism

Company Culture

Oct 27, 2023

What is a Sabbatical? Your Ticket to Restful Growth and Meaning

Sabbaticals can benefits both employees and businesses

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2025 Leaders.com - All rights reserved.

Search Leaders.com