Leaders.com
  • Login
  • Subscribe
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
  • Login
  • Subscribe
Social Media

(Photo by Isabel INFANTES / AFP) (Photo credit should read ISABEL INFANTES/AFP via Getty Images)

By Geoffrey Morris Leaders Staff

Geoffrey Morris

Geoffrey Morris

Senior Managing Editor

Geoffrey Morris is Senior Managing Editor, News, for Leaders Media. A career-long editor, he began as executive editor of National...

Full bio

  • LinkedIn

Learn about our editorial policy

Aug 11, 2022

Survey Reveals Teens’ Use of Social Media

A new survey shows teens’ time online has doubled.

The number of teenagers who say they are constantly online has nearly doubled since 2015, according to a new survey from Pew Research Center that also illustrates how rapidly the competitive landscape for social media is changing.

YouTube is the most popular platform among U.S. teens, with 95% of the coveted demographic saying they use the site or its mobile app, the survey found. ByteDance Ltd.’s video-sharing platform TikTok, which was launched in the U.S. in 2018 and thus didn’t exist the last time Pew performed a similar survey, is now used by about 67% of those between 13 and 17 years old.

Nearly half of U.S. teens reported that they are online “almost constantly,” a big leap from the 24% last reported to Pew in 2015. Speaking of social media specifically, 35% of U.S. teens reported that they were on at least one of the major platforms almost constantly. 

The study found that Meta Platforms Inc.’s app Facebook has quickly declined in popularity among teens in recent years. In the 2015 survey 71% of teens said that they used Facebook, while 32% said they are on the platform today.

Instagram and Snapchat came in third and fourth of shares of teens who are on each platform. Popularity grew among teen users on both apps from the last survey. 

Younger users, specifically teens, are prized by advertisers. They are also looked at as long-term business opportunities for the platforms that can attract and keep them as users, potentially over many decades.

Most large social-media companies, including Meta and YouTube parent Alphabet Inc., have been pouring resources into short-form video features on their own platforms to compete with the rise of TikTok and draw in younger traffic, says The Wall Street Journal.

“It’s an evolving landscape on multiple levels—not just the platforms themselves with different names and things, but also even individual platforms were one thing a while ago, and now are different,” said director of internet and technology research at Pew, Lee Rainie.

The report also showed how prevalent social media is in the lives of many teens. More than half said giving up social media platforms would be challenging—with teen girls more likely to agree—while a third of teens said too much of their time is used on social media apps and websites. Teen access to smartphones has jumped by 22% since 2015, the survey found.

A study from The Mayo Clinic has linked high social media use in teens to depression and anxiety. The 2016 study of more than 450 teens found that greater social media use, nighttime social media use, and emotional investment in social media, such as feeling upset when prevented from logging on, were each linked with worse sleep quality and higher levels of anxiety and depression.

Because of teens’ impulsive natures, experts suggest that teens who post content on social media are at risk of sharing intimate photos or highly personal stories and urge parents to look after their teens.

Snapchat, Instagram, and other social-media platforms have expanded their parental controls over the past year, to give guardians more control over what children see and how much time their teens spend on the platforms.

This week, Snapchat rolled out a new set of controls, giving parents the ability to see who their children are friends with and who they communicated with in the last seven days.

Home / News / Survey Reveals Teens’ Use of Social Media
Share
FacebookTweetEmailLinkedIn

Related Stories

Betting On A Super Bowl Jackpot 

by Tyler Hummel Leaders Staff
Entertainment

3 hours ago

This Sunday will mark a very successful day for sports betting companies as the Super Bowl attracts record revenues for U.S. sports gambling. 

Key Details

  • On Sunday, February 12, the NFL will host Super Bowl XLVII—between the Kansas City Chiefs and Philadelphia Eagles. 
  • Last year’s Super Bowl received more than 208 million viewers—with 70,000 fans attending SoFi Stadium in California. 
  • With such high viewership, sports gambling is expected to hit record highs this year, with as many as 50 million Americans betting $16 billion this Sunday. The American Gaming Association notes this is a 66% increase from last year. 
  • 36 U.S. states and DC permit legalized sports gambling, and the industry earned $7.5 billion in revenue last year, The Wall Street Journal reports. 

Go deeper

FacebookTweetEmailLinkedIn

Becoming the Employee Of Tomorrow

by Hannah Bryan Leaders Staff
Books

3 hours ago

Tomorrowmind

New technology and automation are changing how we work, but the forward-thinking employee can avoid having new technology leaving them behind by keeping this mindset.

Key Details

  • Tomorrowmind is a guide for the worker looking to “future-proof” his career in a time when automation, downsizing, and globalization threaten nearly every career path. 
  • World-renowned psychologist Martin Seligman and BetterUp CPO Gabriella Kellerman offer readers advice from their perspective as workplace mental health experts. 
  • Toxicity in the workplace, industry volatility, and constant turnover have threatened the peace of mind of many employees. Tomorrowmind gives workers the tools they need to thrive in a changing workplace. 

Go deeper

FacebookTweetEmailLinkedIn

BP Backs Away From Renewables

by Savannah Young Leaders Staff
Business

10 hours ago

“At the end of the day, we’re responding to what society wants,” says BP CEO Bernard Looney as the company shifts away from renewable energy to focus on gas and oil.

BP is slowing down on the switch to renewable energy as oil continues to be the main profit driver.

Key Details

  • BP said it's slowing down on renewable energy and focusing most of its spending on oil and gas production.
  • The company reported a record profit of $28 billion for 2022 as it capitalized on soaring energy costs leaning away from renewable energy.
  • “At the end of the day, we’re responding to what society wants,” says BP CEO Bernard Looney.

Go deeper

FacebookTweetEmailLinkedIn
Google
Tech

10 hours ago

Google Announces ChatGPT Rival 

by Tyler Hummel Leaders Staff
amazon prime
Entertainment

11 hours ago

Amazon Reaps Gains Of Media Investments

by Hannah Bryan Leaders Staff
Innovation

12 hours ago

The A.I. Battle Of the Giants

by Hannah Bryan Leaders Staff

Recent Articles

Wealth

14 hours ago

How to Pay Sole Proprietorship Taxes and Avoid IRS Penalties

Sole proprietorship taxes include income taxes and self-employment taxes.

Entrepreneurs

Feb 6, 2023

Here’s a Step by Step Guide on How to Start a Podcast

Eliminate confusion, create a podcast in 15 detailed steps

Wealth

Feb 3, 2023

The Most Landlord-Friendly States in 2023

Invest in landlord-friendly states to make more profits

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2023 Leaders.com - All rights reserved.

Search Leaders.com