Elon Musk is not stopping at Twitter. No, he’s coming for Vine.
- Elon Musk is setting his sights on the once-popular video app Vine.
- Twitter bought Vine in 2012 before ultimately shutting it down and now Elon Musk is sending workers to possibly reboot the app.
- Vine was most popular in 2013 when it became the leading app in the app store, if Musk plays his cards right the app could come for TikTok’s success.
Why it’s news
Elon Musk recently acquired social-media platform Twitter and is making changes across the platform and could possibly reboot Vine this year.
Twitter bought video sharing app Vine in 2012, before shutting it down completely and Musk is considering rebooting the app.
Vine hit its peak popularity in 2013 and people still share the six-second videos to this day, considering the buzz still forming around the dead app Musk could be on to something good.
Musk tweeted a poll on Sunday asking if he should bring Vine back and the responses were 70% for yes and 30% for no with more than 4 million votes cast.
Famous YouTube star Mr.Beast responded to the poll saying—”If you did that and actually competed with TikTok that’d be hilarious,” and Musk responded—“What could we do to make it better than TikTok?”
Musk has ordered Twitter engineers to work on a reboot of the app and hope to have it done by the end of the year. Some engineers have been quoted saying that the app needs “a lot of work” considering it hasn’t been worked on since it was shut down around 2016.
If Vine is rebooted it could give TikTok a serious run for its money, but the main difference between the two is TikTok runs off of a curated algorithm specific to each user while Vine did more of a “popular page” where the highest liked videos played first.
The app will need some serious work and most likely a lot of changes, but Musk hopes to have it up and running by the end of the year and fans seem to be excited for the reboot.