Elon Musk wants carmakers to continue advertising on Twitter.
- After Elon Musk officially took ownership of Twitter, many car makers stopped advertising on the platform because of Musk’s relationship with car company Tesla.
- The car companies did not want to continue advertising on the site considering Musk is the owner of rival car brand—Tesla, feeling that company would get special treatment.
- Musk encouraged other companies not to leave stating, “We will try to be as fair as possible.”
Why it’s news
In the small amount of time that Elon Musk has owned Twitter there has been a large amount of turmoil.
He has been under fire for firing top executives and thousands of employees from the platform before turning around and rehiring more. After the acquisition announcement he also filled the Twitter parking garage with his own car brand—Tesla.
Now the latest bump in the road is that he is losing advertisers of other major car brands. Volkswagen, General Motors, Stellantis NV, which is the owner of Jeep and Ram, as well as other automakers have all paused advertising on the platform.
The companies said they were pausing advertisements “until we have a clearer understanding of the future of the platform under its new leadership,” as they feared Msk would give Tesla unfair advantages on Twitter.
Musk held a meeting for all advertisers and encouraged the car companies to continue advertising on the platform promising that he would not give Tesla any unfair advantages and that Twitter would be an equal playing field.
It hasn’t been stated if the companies will continue to advertise on the site, but Musk remains adamant that they do so.