A small beer brand has capitalized on the Bud Light boycott by distinguishing itself as an anti-woke brand that wants to get back at Anheuser-Busch.
Key Details
- Conservative Dad’s Ultra Right Beer was launched in April and sells itself as a “100% Woke-Free Beer” that supports “American values.”
- The company released a new cinematic ad this week, riffing on the movie Smokey And The Bandit, wherein company founder Seth Weathers says that he is on a mission to create a woke-free beer company America can be proud of.
- “It’s me, a fed-up American who had enough of the woke beer companies and decided to do something about it,” says Weathers.
- Weathers tells Fox Business that he launched the beer brand to get back at Bud Light’s recent controversial promotional campaign with transgender social influencer Dylan Mulvaney.
Why It’s News
The ongoing boycott against Bud Light has entered its fourth month, with millions of beer drinkers unanimously deciding to stop purchasing from the company after its controversial April 1 promotion with Dylan Mulvaney. The company has seen multi-billion dollar losses and a significant loss in market share in the past three months.
This controversy has created opportunities for other beer brands to cease the spotlight. Modelo Especial has overtaken Bud Light in sales, while Yuengling has doubled down on its patriotic image and run ads emphasizing Americana.
Ultra Right beer is another attempt to cash in on the controversy. CEO Seth Weathers tells Fox News that Anheuser-Busch spit on its customers with its Dylan Mulvaney promotion, saying that “corporations that do that should be put out of business by conservatives.” The brand launched in April and reportedly sold $1 million in sales in its first two weeks to 10,000 customers.
The adversarial branding of the beer brand has drawn much negative attention, with many critics pointing to a high price tag as a sign that Weathers is running a questionable business or a scam to rip off Trump supporters. Weathers is a political consultant and the former director of President Donald Trump’s 2016 Georgia campaign. He owns the conservative lifestyle brand Freedom Speaks Up.
Weathers tells Fox Business that a portion of Ultra Right sales is donated to the 1776 Project Pac, which works towards reforming public school education towards a patriotic view of American history.
Customers can purchase a six-pack of Ultra Right beer online for $19.99 plus shipping through the company’s website and is available in 42 states. It is reportedly produced by Lawrenceville, Georga-based brewing company Big Kettle Brewing, Paste Magazine reports.
