Leaders.com
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
Leadership

Simon Sinek and entrepreneur Erica Reams (Photo by Cindy Ord/Getty Images for Brooklyn Academy of Music)

By Savannah Young Leaders Staff

Savannah Young

Savannah Young

News Writer

Savannah Young is a news writer for Leaders Media. Previously, she was a digital reporter for WATE Channel 6 (ABC)...

Full bio


Learn about our editorial policy

Jul 27, 2022

His Is the Number-One TED Talk on Leadership

Inspirational speaker Simon Sinek’s TED Talk ranks number one in views among all leadership presentations.

The online video of Sinek’s How Great Leaders Inspire Action has attracted 59,331,346 views, more than any other TED talk as of June 14, 2022. In the talk, first recorded in 2009, Sinek explores his concept of the Golden Circle—what he calls “a naturally occurring pattern” that explains why certain people and organizations inspire us over others. 

The author and speaker uses well-known examples such as Apple Computer, Dr. Martin Luther King Jr., and the Wright brothers to explain the pattern. He argues that many of the most successful companies think beyond the practical, rational benefits of the products and services they offer to get to the core of their appeal. 

Sinek explains that the golden circle has three parts: What, How, and Why. The outer What section is the most comfortable place for leaders to speak. The next layer is the How. The last layer is the Why—here, Sinek suggests, is the most transformational and powerful place to speak, as it is the place of purpose and passion, where speakers explain why they do what they do.

Sinek is a popular author and motivational speaker. His second of five books titled Leaders Eat Last was featured on the best selling lists of both The New York Times and Wall Street Journal. He is a trained ethnographer, who observes the culture of a particular society or group, and has spent his time studying the patterns of how the greatest leaders and organizations think, act, and communicate. 

His talk titled Why Good Leaders Make You Feel Safe was ranked third most popular TED talk, with 17,163,083 views. 

Professional workspace provider Firmspace researched data from the official TED website to create a list of the top 10 most popular TED talks that feature lessons in leadership. Others in the top 10 include Wharton professor Adam Grant with 20 million views, former Facebook COO Sheryl Sandberg with 17 million, Derek Shiver with nearly 10 million, actor and filmmaker Justin Baldoni with 8 million, philosopher and podcaster Julia Galef with 7 million, and venture capitalist John Doerr with 7 million.

Home / News / His Is the Number-One TED Talk on Leadership
Share
FacebookTweetEmailLinkedIn

Related Stories

61% Of Americans Are Living Paycheck-To-Paycheck 

by Tyler Hummel Leaders Staff
Markets

Sep 8, 2023

Nearly two-thirds of Americans are feeling pinched by inflation. 

Key Details

  • LendingClub’s newest research shows that 61% of adults lived paycheck-to-paycheck in July 2023, increasing from 59% in July 2022. 
  • Even with inflation decreasing from 8.5% to 3.2% in 12 months, consumers still struggle to get by.  
  • A portion of this is attributed to irresponsible spending, with 21% of survey respondents saying nonessential spending is responsible for their financial issues. 
  • Low-income consumers—making less than $50,000 per year—were among the hardest hit by tightening wallets, Fortune reports. 
  • Bankrate’s Annual Emergency Fund Report earlier this year found that 57% of Americans cannot afford a $1,000 emergency. 

Go deeper

FacebookTweetEmailLinkedIn

Google Cracks Down On A.I. Election Ads

by Tyler Hummel Leaders Staff
Tech

Sep 7, 2023

Political campaigns using artificial intelligence (AI) generated content must disclose this information in Google and YouTube content. 

Key Details

  • Google has revealed a new disclosure policy that will force election advertisers to label AI content distinctly from real content. 
  • As of mid-November, generative AI content must receive a label to make it clearly identifiable to avoid spreading election misinformation. 
  • Google’s digital ad business joins companies like Meta Platform’s Facebook and Instagram in cracking down on deep fakes and spreading misinformation. 

Go deeper

FacebookTweetEmailLinkedIn

Vivek Ramaswamy’s Anti-ESG Firm Is Worth $1 Billion 

by Tyler Hummel Leaders Staff
Environment

Sep 7, 2023

The third most popular GOP presidential candidate has built his name fighting “wokeness”—and that reputation is paying off for his asset management company. 

Key Details

  • Ohio-based Strive Asset Management is an anti-activism fund company that promises investors higher-quality returns and investments.  
  • It was partly founded by Peter Thiel and Bill Ackman to rival investors at environmental, social, and governance (ESG)-friendly firms. 
  • On Tuesday, the firm announced that its accumulated assets now exceed $1 billion, slightly more than a year after it launched in 2022. 
  • The company is also currently facing lawsuits from two former employees arguing that it mistreats staff and engages in securities violations.

Go deeper

FacebookTweetEmailLinkedIn
Investing

Sep 7, 2023

Bill Gates Makes a $96.6 Million Bud Light Bet

by Tyler Hummel Leaders Staff
Cryptocurrency

Sep 6, 2023

Cathie Wood Bets Bullish On Big Tech 

by Tyler Hummel Leaders Staff
Some U.S. companies are finding it easier to hire help, after a rough few years
Hiring

Sep 6, 2023

Promotions Can Increase the Number Of Employees Quitting 

by Tyler Hummel Leaders Staff

Recent Articles

Leadership

Sep 14, 2023

Maladaptive Daydreaming Signs + 4 Ways to Manage Them

Maladaptive daydreaming involves daydreams that interfere with daily functioning

Hiring

Sep 13, 2023

40 Smart Questions to Ask at the End of an Interview to Get Hired

Impress hiring managers with these thoughtful questions

Business

Sep 12, 2023

S Corp vs. C Corp: 7 Factors to Consider When Choosing a Corporate Structure

Entrepreneurs face a pivotal decision when starting a business: the C corp or the S corp

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2023 Leaders.com - All rights reserved.

Search Leaders.com