Leaders.com
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
Innovation Apple VR Headset

Apple CEO Tim Cook will likely release the new mixed-reality headset at its June event. (Photo by BRITTANY HOSEA-SMALL/AFP via Getty Images)

By Hannah Bryan Leaders Staff

Hannah Bryan

News Writer

Hannah Bryan is a news writer for Leaders Media. Most recently she was a reporter for the Sanilac County News...

Full bio


Learn about our editorial policy

May 18, 2023

Apple Battles Doubts Ahead Of VR Headset Release

Tech experts are watching with suspicion as Apple CEO Tim Cook prepares to unveil the company’s mixed-reality headset, most likely at a company event next month. 

Key Details

  • The mixed-reality headset will most likely be sold under the Reality name and will use the new xrOS operating system and will sell for $3,000.
  • Though several tech companies have poured billions of dollars into a virtual reality (VR) headset development, none have created a product that has been successful with consumers, Bloomberg reports.
  • The device, which has been in development for seven years, looks far different from Cook’s original vision of everyday-looking eyeglasses and instead looks more like a pair of ski goggles.
  • For Cook, the success of the headset will represent one of his final product releases at Apple, as the CEO is expected to retire between 2025 and 2028.

Why it’s news

The release of the mixed-reality headset represents the final product of Apple’s multibillion-dollar investment. Some within the company have suggested that it will be the foundation of a world without iPhones, Bloomberg reports. 

Despite Apple’s reputation for redefining technology with its versions of tech gadgets, some doubts surround the device. 

Other companies have pursued mixed-reality technology but with little success. Augmented-reality company Magic Leap raised $3.5 billion for the development of a general-use mixed-reality headset. However, it eventually shifted its focus to a less ambitious version targeted at the enterprise market. 

Facebook parent company Meta Platforms has also struggled to develop a satisfactory headset, despite its focus on the metaverse. In 2021, when Facebook became Meta, it aimed to create a line of VR headsets, but the company is no closer to that vision than it was years ago. Now, the company seems to be backtracking on its metaverse plans.

Microsoft, too, has a headset. The first version of its HoloLens came out in 2016, but it had limited success with consumers and is not the gaming device the company hoped, Bloomberg reports. 

Apple’s design shift from a pair of eyeglasses to a pair of goggles indicates that the company has not been able to overcome some similar challenges other developers faced. Other features like multi person video calls are less advanced than Apple had planned, sources told Bloomberg. Apple has also been unable to solve the problem of where to attach the device’s battery. It will be attached to the headset with a cord, and users will carry it in their pockets. 

Former Apple marketing executive Michael Gartenberg says the headset could be “one of the great tech flops of all time.” In his view, there is little market demand for the device, judging by the limited success of competitors’ headsets. “I suspect there’s a lot of internal pressure for the next big thing,” he says.

The June product launch will reveal whether or not Apple has been able to deliver a successful product, despite compromising on many of its earlier promises.

Home / News / Apple Battles Doubts Ahead Of VR Headset Release
Share
FacebookTweetEmailLinkedIn

Related Stories

Wall Street Makes $100 Billion Bet on Weight Loss Pills

by PJ Howland Leaders Staff
Investing

Oct 25, 2023

Ozempic

Investor optimism around a potential blockbuster obesity drug by Structure Therapeutics led to soaring share prices across the weight-loss pharma sector.

Key Details

  • Structure Therapeutics' stock jumped 35% after reporting positive results from early clinical trials of a once-daily weight-loss pill.
  • The experimental drug helped participants lose about 5% of their body weight over one month without side effects, although there are concerns with Ozempic.
  • Analysts predict the global anti-obesity medication market could reach sales of $100 billion by 2030, up from $71 billion currently.
  • With promising growth prospects, investors are betting on companies developing new weight loss drugs like Structure, Eli Lilly, Novo Nordisk, and Pfizer.

Go deeper

FacebookTweetEmailLinkedIn

Parent’s Wealth Tip The Scales In SAT Scores and College Admissions

by PJ Howland Leaders Staff
Wealth

Oct 25, 2023

Parent's wealth tips the scales for SAT numbers

New data shows a strong correlation between family income and SAT scores, indicating the exam may act as a “wealth test” that advantages higher-income students.

Key Details

  • Students from wealthier families tend to score higher on the SAT than lower-income peers due to advantages like well-funded schools, tutors, and extracurricular activities.
  • The pandemic has exacerbated SAT score disparities, with average scores dropping the most among disadvantaged groups.
  • Addressing the gap requires increased funding for lower-income school districts and expanding access to test prep resources.
  • Children from the top 1% of families are twice as likely to attend an Ivy-Plus college (Ivy League, Stanford, MIT, Duke, and Chicago) compared to middle-class families with similar SAT/ACT scores.

Go deeper

FacebookTweetEmailLinkedIn

Seattle Takes The Crown For Advanced Tech Talent

by PJ Howland Leaders Staff
Tech

Oct 24, 2023

Seattle tech talent

Seattle has emerged as the metro area with the most advanced tech talent, beating out tech hubs like San Francisco and Silicon Valley.

Key Details

  • According to a new ranking by the Burning Glass Institute, Seattle has the highest proportion of advanced tech workers compared to other cities with similarly sized tech workforces.
  • The ranking evaluated 60 million high-paying, in-demand tech job postings and histories to identify cities with cutting-edge roles like AI and cybersecurity rather than legacy tech positions.
  • With tech giants Amazon and Microsoft headquartered in Seattle, the city edged out the San Francisco Bay Area, Boston, Austin, and Raleigh on the list.
  • The report found that demand for software developers and IT support specialists has declined over the past five years as companies seek more specialized tech talent.

Go deeper

FacebookTweetEmailLinkedIn
car loans, used cars
Loans and Borrowing

Oct 23, 2023

More Americans Can’t Keep Up With Car Payments

by Colin Baker Leaders Staff
Chevron Gas Deal
Markets

Oct 23, 2023

Chevron Makes $53 Billion Deal Amid Surging Gas Prices

by PJ Howland Leaders Staff
nike logo
Company Culture

Oct 20, 2023

Nike to Require More In-Office Days From Employees

by Colin Baker Leaders Staff

Recent Articles

Hiring

Nov 1, 2023

Learn the Winning Answers to the Most Common Phone Interview Questions

Come to your next phone interview fully prepared

Personal Growth

Oct 30, 2023

85 Quotes on Self-Love to Boost Your Self-Esteem

Don’t fall into the trap of harsh self-criticism

Company Culture

Oct 27, 2023

What is a Sabbatical? Your Ticket to Restful Growth and Meaning

Sabbaticals can benefits both employees and businesses

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2025 Leaders.com - All rights reserved.

Search Leaders.com