Leaders.com
  • Login
  • Subscribe
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
  • Login
  • Subscribe
Marketing and Sales Twitter

Twitter sees new advertising sponsors (Photo by ANGELA WEISS/AFP via Getty Images)

By Tyler Hummel Leaders Staff

Tyler Hummel

Tyler Hummel

Tyler Hummel is a news writer for Leaders Media. He was the Fall 2021 College Fix Fellow and Health Care...

Full bio


Learn about our editorial policy

Jan 17, 2023

New Revenue Opportunities For Twitter 

Sponsorship deals arranged before Twitter’s change in ownership may prove very helpful for a business facing revenue issues. 

Key Details

  • Twitter lost a significant portion of its sponsorship and advertising revenue following Elon Musk’s purchase of the social-media giant in late October—losing as much as 80% of its revenue.  
  • The company has made substantial efforts to incentivize previous advertisers with deals and to loosen its rules for political advertising to attract new revenue sources. 
  • Multi-year advertising deals signed before Musk’s Twitter takeover are set to run content from dozens of major sports, news, and entertainment outlets in 2023 as part of the Twitter Amplify program, Axios reports.  
  • The list of notable sponsors includes the NFL, NBA, NHL, MLB, NASCAR, PGA, CBS Sports, Turner Sports, ESPN, FOX, Univision, Telemundo, Wall Street Journal, NBCU, Reuters, Axios, Bloomberg, Forbes, Conde Nast, USA Today, Disney, Paramount, CES, and the World Economic Forum. 

Why It’s News 

The mass advertising pullout was unlikely to be a permanent feature, as the social-media giant is still a significant opportunity for advertisers. In the months following Musk’s takeover, the company has seen sporadic interest from major advertisers again. Amazon and Apple opened negotiations again following security improvements in early December. 

While these new sponsor deals predate Musk’s takeover, it is likely that their continued interest in Twitter will help chill concerns about advertising with Twitter and increase advertising opportunities going into 2023. 

“The top topics on Twitter by impression share in most of quarter four 2022 were entertainment, sports, fitness, politics, food & beverage, financial services, news, and technology. Most social media boycotts don’t last forever. Fox News went quiet on Twitter for over a year, only to return in 2020 during the coronavirus news cycle. At a tough economic moment for the media industry, Twitter has proven too useful to give up,” says Axios. 

Home / News / New Revenue Opportunities For Twitter 
Share
FacebookTweetEmailLinkedIn

Related Stories

Regulators Struggle To Understand A.I. 

by Tyler Hummel Leaders Staff
Public Policy

6 hours ago

EU

The rapid proliferation of artificial intelligence (AI) has meant that world governments are struggling to understand the implications of AI as a disruption tool and thus aren’t able to meet the needs of writing regulations for it. 

Key Details

  • The White House released a blueprint in October to address many of the core economic and legal concerns with new technologies, such as algorithmic racial bias, data harvesting, and automation. 
  • The European Union proposed its Artificial Intelligence Act in 2021, litigating uses for AI that it deems high-risk and low-risk, but it hasn’t passed. 
  • Both major proposals were written before ChatGPT was released on November 30, 2022, which sparked four months of rapid innovation and demand for AI applications. 
  • The Chinese government has similarly stated its intention to limit AI, announcing on February 24 that the Ministry of Science and Technology will be monitoring the safety and uses of the technology. 
  • Smaller agencies like the New York City Department of Education and various financial institutions have limited uses of chatbots in specific applications. Still, national-level solutions have been limited, Bloomberg notes.

Go deeper

FacebookTweetEmailLinkedIn

Meta Shelves the Metaverse … Quietly

by Tyler Hummel Leaders Staff
Tech

15 hours ago

Metaverse

After pouring billions into it, Facebook’s delve into virtual reality appears to be a secondary consideration after layoffs and poor sales. 

Key Details

  • Mark Zuckerberg and Facebook parent company Meta Platforms appear to be shying away from metaverse, maintaining that the service has a future but quietly shifting the core focus of the company toward artificial intelligence (AI).  
  • On Tuesday, the company announced another round of mass layoffs, with 10,000 more Meta employees losing their jobs. 
  • On March 3, Meta cut the prices of its flagship Meta Quest Pro products by 33%. 
  • A report from The Verge that same day found metaverse users in the Horizon World’s virtual space only retained 10% of users as regular users. 
  • The metaverse has consistently lost money for the company, including $13.7 billion in 2022, causing investor pushback in an October 2022 investor call.

Go deeper

FacebookTweetEmailLinkedIn

A Bailout Eclipsing That Of 2008 

by Tyler Hummel Leaders Staff
Markets

Mar 18, 2023

FR

The Federal Reserve has handed out hundreds of billions of dollars in the past week to avoid a banking crisis—one that President Joe Biden is eager to prevent from happening again. 

Key Details

  • According to the Federal Reserve’s Thursday report, the central bank lent $297 billion in emergency funds from Friday to Wednesday, in addition to $153 billion in lending against their collateral using “discount windows.” 
  • The spike in loans marked the highest number of requests the Fed has received in decades, eclipsing the 2008 financial crisis’s $111 billion discount window and the COVID pandemic’s $51 billion, Axios reports.    
  • In response to the ongoing turmoil, President Biden called for Congress on Friday to tighten banking regulations and impose penalties on banks “whose mismanagement contributed to their institutions failing.”

Go deeper

FacebookTweetEmailLinkedIn
Apple is limiting hiring and pausing bonuses for workers company-wide in an effort to reduce costs.
Business

Mar 18, 2023

Apple Cuts Back In Its Own Way

by Savannah Young Leaders Staff
Twitter is shifting its ad strategy—bringing in more lesser-known brands seeking clicks rather than more prominent brands seeking exposure
Business

Mar 17, 2023

Twitter’s Shift In Ad Strategy

by Savannah Young Leaders Staff
Social Issues

Mar 17, 2023

Political Pressures On College Campus 

by Tyler Hummel Leaders Staff

Recent Articles

Productivity

Mar 17, 2023

Unlocking Your Inner Drive: How to Motivate Yourself

Make real progress by trying out these techniques for boosting your self-motivation.

Wealth

Mar 15, 2023

Secure Your Family’s Future With Generational Wealth

Find out how to set your family up for a bright future with generational wealth.

Business

Mar 13, 2023

Which of the 16 Work Personality Types Are You?

Work personality types refer to how individuals approach and engage with work tasks, coworkers, and their environments.

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2023 Leaders.com - All rights reserved.

Search Leaders.com