Miami Heat basketball player Jimmy Butler is planning to use his nickname Himmy Buckets to launch a brand.
- Jimmy Butler has earned his name for over a 12-year career, playing for the Chicago Bulls, Minnesota Timberwolves, Philadelphia 76ers, and Miami Heat, helping lead the Heat this year to its second NBA Finals in the past four years.
- While preparing to head into the NBA Finals against the Denver Nuggets, Butler filed a trademark for “Himmy Buckets” on May 24.
- The “Himmy Buckets” brand will reportedly include soda, coffee, beer, bottled water, and clothing, Complex reports.
- The nickname comes from 76ers teammate Joel Embiid, who referred to Butler as “him,” as sports fans refer to dominant athletes with that moniker. It gradually transformed into “Himmy Buckets.”
Why It’s Important
Butler’s ascendency from 30th pick in 2011 to eighth seed leading the team to the NBA Finals has garnered a reputation as one of the most impressive basketball players in the league. He was titled the NBA Most Improved Player in 2015 and became the first eighth seed to reach the NBA finals since 1999.
Sports is a serious business. Butler’s popularity and nickname make him ideal for business deals and sponsorships. As we previously reported, Golden State Warriors’ player Steph Curry is expected to become the third basketball player to become a billionaire by signing a long-term contract with Under Armour—with equity, royalty, and incentive deals that could net him more than $500 million.
Legendary basketball players have repeatedly proven their ability to maneuver their success on the court into financial success. Former Chicago Bulls player Michael Jordan famously turned his sponsorships into billion-dollar success amid one of the greatest basketball careers in history. Los Angeles Lakers’ player LeBron James similarly has leveraged his success to become the highest-earning player in NBA history.