Leaders.com
  • Login
  • Subscribe
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
  • Login
  • Subscribe
Marketing and Sales black Friday sales

(Photo by Axel Heimken/picture alliance via Getty Images)

By Hannah Bryan Leaders Staff

Hannah Bryan

Hannah Bryan

News Writer

Hannah Bryan is a news writer for Leaders Media. Most recently she was a reporter for the Sanilac County News...

Full bio


Learn about our editorial policy

Nov 28, 2022

Measuring Success Of Black Friday

Online Black Friday sales broke sales records last week despite ongoing economic uncertainty and inflation worries.

Key Details

  • This year’s Black Friday sales saw $9.12 billion in online sales—predominantly fueled by electronic sales. 
  • The record-breaking sales numbers surprised some analysts who had expected lower sales this year due to high inflation. 
  • Black Friday sales were up approximately 2.3% compared to last year. 
  • The most popular purchases were electronics, smart-home devices, gaming consoles and games, toys, and exercise equipment.

Why it’s news

As the average cost of living has increased with inflation-driven prices, Black Friday sales this year weren’t expected to break any records. Yet, despite the economic pressure, consumers were still willing to buy.

But shoppers were looking outside of traditional payment options for their Christmas gifts this year. Buy now, pay later buying options were up 78% from the week before. Many consumers also used credit cards and savings to make their holiday purchases, Axios reports. 

While Black Friday is known for long lines and hectic in-person shopping, a growing number of customers made their Black Friday purchases online. 

Black Friday sales may have seen record numbers at $9.12 billion, but the items consumers purchased this year were also more expensive, meaning the actual volume of goods sold may tell a different story. 

Backing up a bit

The title of highest grossing shopping day now belongs to Cyber Monday rather than Black Friday.

Online deal-hunting following Black Friday began when consumers waited until Monday to use better internet at their workplace. Now it has transformed into one of the most profitable online shopping days. 

Black Friday still brings in more physical shoppers—around 93.2 million in 2019—but Cyber Monday generates nearly $2 billion in revenue.

Retailers have taken advantage of the love for online shopping by offering significant holiday discounts to draw in more consumers. 

Home / News / Measuring Success Of Black Friday
Share
FacebookTweetEmailLinkedIn

Related Stories

Dealing With the High Cost Of Eggs

by Hannah Bryan Leaders Staff
Business

Jan 27, 2023

High egg prices are driving consumers to search for potential egg replacements—including plant-based alternatives. 

Key Details

  • The price of eggs has nearly tripled since the pandemic, driven by inflationary prices and shortages caused by an avian flu outbreak. 
  • Eggs are traditionally a cheap, reliable source of protein. Their recent inaccessibility poses a problem for consumers. 
  • Consumers are turning to egg replacements and alternatives, including freeze-dried eggs and plant-based alternatives. 
  • Plant-based egg replacements are traditionally more expensive than eggs, but the price surge has changed that. 

Go deeper

FacebookTweetEmailLinkedIn

The Shows That Streamed the Most

by Savannah Young Leaders Staff
Entertainment

Jan 27, 2023

Stranger Things on Netflix is the most-watched streaming show of 2022, but Paramount+ has content that is catching up.

Key Details

  • Netflix’s Stranger Things was the most-streamed show in the U.S., with more than 52 billion minutes of viewing time over the year, according to the Hollywood Reporter.
  • That made the original series land the biggest number since The Office claimed 57.1 billion minutes of viewing during the lockdown in 2020.
  • Stranger Things had a 36% higher watch rate than the second most watched show, NCIS, only having 38.1 billion.
  • Paramount+ is moving up the ranks to compete with Netflix—Paramount+ is the second most shows with the most streams, according to The Wrap.

Go deeper

FacebookTweetEmailLinkedIn

Panasonic Doing What It Does Best

by Savannah Young Leaders Staff
Business

Jan 27, 2023

Battery maker Panasonic is optimistic that the U.S. could build another battery plant to advance toward higher electric vehicle (EV) production.

Key Details

  • In November, Panasonic broke ground on a new $4 billion factory in DeSoto, Kansas, that will create batteries for multiple customers.
  • The factory adds another 60% to Panasonic’s global battery capacity.
  • As EV growth continues, the need for battery production ramps up as well, and the president of Panasonic Energy North America, Allan Swan, is optimistic that the U.S. could build another EV battery factory.

Go deeper

FacebookTweetEmailLinkedIn
Despite economists’ recessionary outlooks, American Express CEO Stephen Squeri (left) doesn’t see a significant downturn coming soon
Business

Jan 27, 2023

Amex Chief Offers Different View Of Recession

by Savannah Young Leaders Staff
SBF family may testify
Cryptocurrency

Jan 27, 2023

The FTX Family Affair Collapse

by Hannah Bryan Leaders Staff
stock market
Markets

Jan 27, 2023

Comeback Rally Marches On

by Hannah Bryan Leaders Staff

Recent Articles

Wealth

Jan 27, 2023

How to Start Flipping Houses + 4 Mistakes That Could Bankrupt You

Learn how to start flipping houses to make a profit

Personal Growth

Jan 27, 2023

Top 10 Powerful Habits of Successful People for 2023

Try these habits for more life and career success

Business

Jan 26, 2023

How to Prepare for an Interview: 14 Tips to Get the Job

Ace your interview with these tips

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2023 Leaders.com - All rights reserved.

Search Leaders.com