Americans can expect their first normal holiday season in three years as supply-chain issues are quickly fading.
- For the last three years, supply-chain issues have plagued many stores causing them to not have enough stock to keep up with demand for holiday shopping.
- Stores were not receiving orders in time and were extremely low on stock causing them to not have enough products for shoppers or be able to do holiday discounts.
- This year supply-chain issues have eased up and stores are reporting hefty supply of most hot holiday items signaling the first normal holiday season in three years.
Why it’s news
The holiday season is huge for retailers as customers flock to stores to buy gifts, but the last three years were rough as supply-chain issues plagued the U.S.
Over the last few years, supply-chain issues affected nearly every store in America. Orders were so far behind that stores were suffering from extremely low inventory and not being able to keep up with demands of the holiday season.
Finally, supply-chain issues are easing up and Americans can expect the first normal holiday season in years. Stores are projecting full shelves and big discounts leading into the holidays.
“We have been chasing in-stock for the last two and a half years, and we’re finally in a great position going into the holiday event period,” says Sam’s Club CEO Kathryn McLay.
The Institute for Supply Management’s supplier deliveries index is at its lowest since 2009 with nearly 90% of panelists reporting the same or faster deliveries compared with the prior month, according to Wall Street Journal writers Austen Hufford and Sharon Terlep.
Out of 100 retailers 11% expect shortages this holiday season compared to 80% last year, according to a survey by KPMG.
Since supply-chain issues are slowing, so is the markup of prices. Many retailers are able to lower prices and even offer big discounts once again this season. Though it might not be as big of discounts as normal considering current inflation prices, it is the closest to normal people have seen in years.