The company behind a 3D-beverage-printing device has chosen Star Trek actor Patrick Stewart as the face of its promotional materials.
- Cana One is a self-described 3D printer—a molecular beverage dispenser—for drinks that can produce sparkling water, tea, coffee, and alcoholic drinks made of 95% water and environmentally friendly ingredients.
- It was announced in March 2022 and is expected to begin shipping in late 2023 and cost $899.
- After its announcement, the company sold out its first year’s preorders in a week.
- InsideHook describes the quality of the drink mixes as “about as good as a decent canned or bottled version of each drink.”
- As the promotional leadup to the launch begins, Cana announced on Thursday that Star Trek actor Patrick Stewart has joined the company as a mission ambassador for its new product.
Why It’s Important
A big part of the push for Cana One is the advantage it creates in eliminating trash and reducing plastic waste, what it calls its “audacious mission to decarbonize the beverage industry.” As Cana notes, the industry creates 2 trillion containers annually that end up in landfills or contribute to pollution. Cana hopes that its device can reduce that number.
Stewart is the star of Star Trek: The Next Generation and Star Trek: Picard, and his image as a starship captain reflect’s the device’s goal of making itself into the future of the beverage industry, with The Spoon noting the device’s similarity to Star Trek’s food replicator.
“Creator Studio eliminates the time, expense, and carbon-intensive processes of formulating, manufacturing, and distributing beverages in the incumbent industry. In turn, Cana owners do not have to go to the grocery store, hoard beverages in their closets or garages or in their energy-hogging spare beer fridge, then trash or recycle the litter,” says Cana.
The device’s name comes from the Biblical “Wedding At Cana,” where Jesus of Nazareth miraculously transformed water into wine—an ambitious name for a device that Cana hopes will help save the environment, Axios notes.
“I look forward to partnering with Cana on its groundbreaking new initiatives, many of which remind me of advancements in technology that for some may have only been conceivable in the world of science fiction. It has been fascinating and encouraging to learn more from Cana about recent scientific breakthroughs that have made their vision for a sustainable future a reality. I am delighted to join them in this endeavor,” says Stewart.