Adding to the constant attempts to grab consumers’ attention, now flying advertisements in the form of drones are brightening the night sky.
- Advertisers are constantly on the lookout for new ways to reach consumers, and the most recent experiment comes in the form of drones.
- New technology used in show drones allows tiny flying drones to display synchronized lighting displays that form pictures.
- These flying drones create logos and characters in what is becoming known as “skyvertising.”
- A recent example is a 500-drone display over New Jersey that celebrated Candy Crush’s 10th anniversary with depictions of hearts and candy found in the game.
- Earlier this year, the NBA used similar drones to promote the 2022 Draft.
Why it’s news
This new advertising method is much like banners towed by planes across the sky—though more eye-catching and entertaining. While some may find the ads amusing, others are frustrated with another ad interrupting a previously ad-free space. Others are concerned about the view.
“I think it’s outrageous to be spoiling our city’s skyline for private profit. It’s offensive to New Yorkers, to our local laws, to public safety, and to wildlife,” New York state Senator Brad Hoylman says.
But the ariel advertisements aren’t the only technology competing with constellations. Astronomers and stargazers have often complained about the intrusion of satellites and other space tech that intrudes on the natural views.
Others are finding ways to use the drones in a more nature-friendly way. Earlier this year, on the Fourth of July, some communities used drones in place of a firework display.
Those opposed to drone advertisements may soon have even more intrusive ads to worry about. Some researchers are attempting to develop satellite “space billboards” using satellites.
For now, advertisers are still experimenting with the new skyvertising displays.