Leaders.com
  • Login
  • Subscribe
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
  • Login
  • Subscribe
Entrepreneurs can mission drive a business

Dash hopes its mission can drive business (Photo courtesy Dash Water)

By Hannah Bryan Leaders Staff

Hannah Bryan

Hannah Bryan

News Writer

Hannah Bryan is a news writer for Leaders Media. Most recently she was a reporter for the Sanilac County News...

Full bio


Learn about our editorial policy

Sep 8, 2022

Can a Mission Drive a Business?

Today, some businesses find that offering a service alone isn’t always enough—they need a mission to attract customers. 

Key details
Dash Water founders Jack Scott and Alex Wright launched a product that provides customers with a tasty, sugar-free beverage but that also solves an environmental issue. 

Dash is a London-based company that uses bruised, misshapen, and otherwise damaged fruit in its drinks that would otherwise go to waste. 

Knowing that food waste contributes nearly 10% of global greenhouse gas emissions, Scott and Wright decided to use their company as a way to combat the waste problem. 

The company began in 2017, selling products in boutique gyms and small coffee shops. Now, Dash offers a half-dozen flavors and sells in major U.K. and Australia retailers. This year the company forecasts $20 million in retail sales and has plans to expand beyond the U.K.

Earlier this year, Dash began an advertising campaign called “love wonky” to bring food waste to the forefront of viewers’ minds. 

Why it’s news
Nearly 40% of produce from around the world finds its way to a landfill, sometimes just because it grew in an imperfect shape. 

Having a mission a wide base can get behind—making use of unwanted fruit—is a driving factor in Dash’s business plan. 

This summer in the U.K. has been uncharacteristically dry, resulting in shrunken, misshapen fruit and local farmers have asked grocers to relax standards for fruits and vegetables they sell. 

Making a focus on the environment part of the business plan has become increasingly popular among businesses. Nearly every major company issues a sustainability report, around 2,000 companies have a carbon target, and a third of major European countries have plans to achieve net zero by 2050, reports Harvard Business Review. 
A new Pew research study found that, out of 25,000 people in 19 countries, 75% of them view climate change as the greatest threat to their country. As the general public grows more concerned about the state of the environment, businesses may want to consider their mission goals and how they can achieve a greater purpose.

Home / News / Can a Mission Drive a Business?
Share
FacebookTweetEmailLinkedIn

Related Stories

Twitter Files And Fake Russian Collusion 

by Tyler Hummel Leaders Staff
Social Media

7 hours ago

Watts

Twitter’s Trust and Safety team discovered a scandal surrounding a think tank’s attempt to label American citizens falsely as Russian bots and spread paranoia about Russian influence—but said nothing.  

Key Details

  • Independent journalist Matt Taibbi, working with Twitter CEO Elon Musk and other journalists like Bari Weiss and Lee Fang, released the 15th official part of the Twitter Files on Friday, January 27. 
  • The newest part reveals that a think tank’s project, Hamilton 68, involved creating a list of supposed Russian bots and using it to propagate fears of Russian collusion. The list was primarily comprised of average American citizens. Twitter saw through the claims but never said anything about it publicly.  
  • “The Hamilton 68 dashboard was a high-level scam to falsely accuse Russian influence behind everything. Their entire opaque system was a fraud, and virtually every media outlet fell for it. Everyone from the New York Times to Mother Jones should post a correction,” says Fang. 
  • “Shame on MSNBC for misleading the public!” tweeted Elon Musk. 
  • See our previous coverage on Part 1, Part 2, Parts 3-5, Part 6, Part 7, Parts 8-10, Parts 11-12, Part 13, Part 14, Lee Fang’s Pfizer coverage, and The Facebook Files.

Go deeper

FacebookTweetEmailLinkedIn

Getting the News From TikTok

by Hannah Bryan Leaders Staff
Social Media

7 hours ago

news from tiktok

A news media startup is looking to gain traction on TikTok and establish itself as the social-media site’s newsroom. 

Key Details

  • Former BBC and News Corp. executives have formed The News Movement, a video news organization. 
  • The company is looking to acquire The Recount, a social media startup on TikTok that garnered millions of views but could not create revenue successfully. 
  • Media companies have used social-media sites in the past to build up their platforms successfully, but a media company has yet to do so on TikTok. 
  • Companies that have used social media to build their brand now struggle as sites like Facebook begin to decline—making investors hesitant to repeat past mistakes. 
  • However, The News Movement CEO Will Lewis thinks he can build a different media company.
  • Rather than focusing on subscriptions or advertising, The News Movement is working to establish itself as a content studio and social media agency. 
  • Already Lewis and editor-in-chief Kamal Ahmed have raised $15 million. 

Go deeper

FacebookTweetEmailLinkedIn

Mark Cuban Predicts the Next Crypto Scandal 

by Tyler Hummel Leaders Staff
Cryptocurrency

7 hours ago

Cuban

Billionaire investor Mark Cuban says that the next big crypto scandal will be the discovery and removal of “wash trading,” meaning that more than half of crypto transactions are illegal. 

Key Details

  • Cryptocurrency investors are entering this year hoping for a better year than the previous one, which saw multiple scandals, collapses, crashes, and the overall decline of crypto and NFT markets. 
  • But investors may not yet be out of the woods. Popular investor Mark Cuban tells The Street that the proliferation of “wash trading,” a form of illegal market manipulation, is making it a matter of time before the next major scandal rocks cryptocurrency. 
  • "I think the next possible implosion is the discovery and removal of wash trades on central exchanges. There are supposedly tens of millions of dollars in trades and liquidity for tokens that have very little utilization. I don't see how they can be that liquid," says Cuban. 
  • An August 2022 Forbes analysis found that “more than half of all reported trading volume is likely to be fake or non-economic."

Go deeper

FacebookTweetEmailLinkedIn
Entertainment

8 hours ago

Trump Partnering With LIV Golf League

by Savannah Young Leaders Staff
Innovation

8 hours ago

ChatGPT Passes Big Exams

by Savannah Young Leaders Staff
Taxes

8 hours ago

The Tax Remote Workers Should Watch For

by Hannah Bryan Leaders Staff

Recent Articles

Wealth

14 hours ago

How to Become a Millionaire: 5 Wealth-Building Tips

Learn strategies for growing your wealth

Wealth

Jan 27, 2023

How to Start Flipping Houses + 4 Mistakes That Could Bankrupt You

Learn how to start flipping houses to make a profit

Personal Growth

Jan 27, 2023

Top 10 Powerful Habits of Successful People for 2023

Try these habits for more life and career success

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2023 Leaders.com - All rights reserved.

Search Leaders.com