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Entertainment not just a streaming service

Now fans can buy exclusive material from Disney+ including new merchandise from The Mandalorian. (Photo by Craig Barritt/Getty Images for Disney)

By Hannah Bryan Leaders Staff

Hannah Bryan

News Writer

Hannah Bryan is a news writer for Leaders Media. Most recently she was a reporter for the Sanilac County News...

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Nov 1, 2022

Disney+ Is More Than a Streaming Service

Disney is testing a new program that would allow subscribers access to exclusive merchandise deals related to their favorite Disney+ shows.

Key Details

  • Through a QR code on the Disney+ menu or the website ShopDisney.com, subscribers can purchase limited-edition merchandise starting Tuesday.
  • Included in the merchandise lineup are items like Dr. Strange’s cloak, a Black Panther mask, and a weapon from The Mandalorian, the Darksaber.
  • The pilot program is part of Disney’s attempt to merge the streaming platform with the rest of the company’s operations. 

Why it’s news

If successful, Disney will be one step closer to developing the lifestyle brand app that CEO Bob Chapek has envisioned.

By merging Disney+ and the rest of Diseny’s operations, Chapek plans to be able to better use customer data to drive more customized products.

With more cross-selling opportunities, Disney can use the data to determine what media and theme-park attractions are most popular. 

In addition to the merchandizing, Disney has also been developing an exclusive membership program that would offer benefits separate from the merchandising feature currently being tested.

Disney has been focusing its efforts on building up subscribers and overall revenue from its streaming services that include Disney+, Hulu, and ESPN+.

Streaming service competitors like Amazon and Apple have already bundled their services to include discounts and access to music libraries. 

Recently, Disney raised prices on some of the streaming services and perks within its theme parks. By December, Disney+ will have a lower-priced, ad-supported subscription option.

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