Leaders.com
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
Entertainment

Tucker Carlson shown in a 2022 story about Elon Musk purchasing Twitter (Photo courtesy The Washington Post)

By Tyler Hummel Leaders Staff

Tyler Hummel

Tyler Hummel

Tyler Hummel is a news writer for Leaders Media. He was the Fall 2021 College Fix Fellow and Health Care...

Full bio


Learn about our editorial policy

May 10, 2023

Big Changes—And Tucker Carlson—Are Coming To Twitter

Elon Musk plans to upgrade Twitter with new features—attracting larger voices like Tucker Carlson, who is launching his news show exclusively on the platform. 

Key Details

  • Twitter CEO Elon Musk announced this week that encrypted direct messaging on Twitter would be launching Wednesday with a new update, allowing for end-to-end encryption of private messages. 
  • He also announced that voice chat and video chat features would be integrated into the app, allowing users to speak to each other without a phone number. 
  • The news came the same day that former Fox News host Tucker Carlson announced that he is relaunching a program similar to his nightly news hour as a Twitter-exclusive show, taking advantage of the website’s free-speech provisions. 
  • Musk publicly noted that Carlson has not signed any deals with Twitter and that the same content rules apply to him as other content creators. “I hope that many others, particularly from the left, also choose to be content creators on this platform,” Musk tweeted. 

why it’s new

It has long been known that Musk has ambitious plans for his platform. As we previously reported, Musk has been working on integrating financial features into the platform that he had originally envisioned for PayPal and never used. The rapid proliferation of new features speaks to Musk’s plans to transform the network into a more robust platform with a plurality of features benefiting content creators, commerce, and communication—transforming it into an “everything app.” 

Musk has additionally made offhand references to integrating dating, job search, and streaming, as well as launching Twitter Live apps for streaming devices like Roku and Apple TV. However, many of these features have yet to be formally announced or given a launch window.  

At the same time, Carlson’s departure from Fox News—where he was the host with the highest audience ratings night after night—was major news in the media world, as many wondered where he would end up. The generally conservative Carlson has taken views far outside the mainstream way of thinking and has strongly defended his right to say what he says. Where could he do that, while ensuring a large audience? 

In his announcement, he says that most of what is published in the media today are lies—mostly lies of omission versus outright untruths, “along with proportion and perspective,” he says. “You can’t have a free society if people aren’t allowed to say what they think is true.”

key takeaways

Drawing a large voice like Tucker Carlson could be a potent step in the right direction for the platform. It could signal to other content creators that Twitter is a fully functional and monetizable alternative to YouTube and Instagram. 

Carlson is the largest content creator to move to the website to date, following Daily Wire host Matt Walsh, who moved his daily podcast from YouTube to Twitter last month. Carlson’s announcement video has more than 92 million views. 

Carlson parted ways with Fox News two weeks ago on unclear terms, leaving rumors swirling of various statements and behind-the-scenes drama being potential reasons for the network to sideline their most popular host. 

notable quotes

“With the latest version of the app, you can DM reply to any message in the thread (not just the most recent) and use any emoji reaction. The release of encrypted DMs V1.0 should happen tomorrow. This will grow in sophistication rapidly. The acid test is that I could not see your DMs even if there was a gun to my head,” says Musk.

“There aren’t many platforms left that allow for free speech. The last big one remaining in the world, the only one, is Twitter, where we are now. Twitter has long served as the place where our national conversation incubates and develops. Twitter is not a partisan site, everyone is allowed here, and we think that’s a good thing … Starting soon, we’ll be bringing a new version of the show we’ve been doing for six and a half years to Twitter,” says Carlson. 

alternative perspectives

Carlson’s announcement drew acrimony from his critics, who argue that his moving to Twitter signals that the platform is planting its flag as a right-wing network, according to former CNN host Brian Stelter. MSNBC’s Chris Hayes noted that Carlson would advance Musk’s goal of turning Twitter “into the next Fox News.” CNN lamented in a segment that nobody will “be able to police what Carlson says or is this the point,” and could allow users to further spread misinformation, disinformation, lies, racism, and anti-semitism on the platform.

Of course, as mentioned above, Musk says he wants people from all points of view on the platform. The more, the merrier—and the more successful.

Adds Megan Kelly, a former Fox News host who now hosts her own podcast: “Twitter’s better than ever. Conservatives feel welcome there. And it’s a great way of reaching millions of fans.”

“A celebrity with a large built-in audience like Carlson could make an interesting test of that new revenue-sharing model and how lucrative it could be. It’s possible that this could move Twitter into the video market. If it does succeed, you are likely to see many people following suit,” says University of Michigan professor of information Cliff Lampe.

Home / News / Big Changes—And Tucker Carlson—Are Coming To Twitter
Share
FacebookTweetEmailLinkedIn

Related Stories

Seattle Takes The Crown For Advanced Tech Talent

by PJ Howland Leaders Staff
Tech

Oct 24, 2023

Seattle tech talent

Seattle has emerged as the metro area with the most advanced tech talent, beating out tech hubs like San Francisco and Silicon Valley.

Key Details

  • According to a new ranking by the Burning Glass Institute, Seattle has the highest proportion of advanced tech workers compared to other cities with similarly sized tech workforces.
  • The ranking evaluated 60 million high-paying, in-demand tech job postings and histories to identify cities with cutting-edge roles like AI and cybersecurity rather than legacy tech positions.
  • With tech giants Amazon and Microsoft headquartered in Seattle, the city edged out the San Francisco Bay Area, Boston, Austin, and Raleigh on the list.
  • The report found that demand for software developers and IT support specialists has declined over the past five years as companies seek more specialized tech talent.

Go deeper

FacebookTweetEmailLinkedIn

More Americans Can’t Keep Up With Car Payments

by Colin Baker Leaders Staff
Loans and Borrowing

Oct 23, 2023

car loans, used cars

A record number of Americans are behind on their car loan payments as higher interest rates and prices weigh on consumers.

Key Details

  • According to data from Fitch Ratings, 6.11% of car loans were at least 60 days delinquent in September, the highest since tracking began in the early 2000s.
  • Some interest rates on used cars can rise to as much as 21%, according to Bankrate.
  • Soaring prices and rising interest rates are squeezing consumers, making it difficult for some to keep up with their auto loans.

Go deeper

FacebookTweetEmailLinkedIn

Chevron Makes $53 Billion Deal Amid Surging Gas Prices

by PJ Howland Leaders Staff
Markets

Oct 23, 2023

Chevron Gas Deal

Chevron is acquiring Hess Corp. for $53 billion, the second significant oil producer acquisition this month as crude prices climb.

Key Details

  • Chevron is purchasing Hess in an all-cash deal worth $53 billion, including debt and preferred stock redemption.
  • This comes just weeks after ExxonMobil announced its $59.5 billion purchase of Pioneer Natural Resources.
  • With oil over $80 per barrel, major producers are using their windfall profits to acquire smaller players and boost payouts to shareholders.
  • Chevron expects the deal to close in H1 2023 pending regulatory approvals and Hess shareholder vote.
  • Hess CEO John Hess will join Chevron's board once the acquisition is complete.

Go deeper

FacebookTweetEmailLinkedIn
nike logo
Company Culture

Oct 20, 2023

Nike to Require More In-Office Days From Employees

by Colin Baker Leaders Staff
blue collar workers
Retirement

Oct 20, 2023

Explaining The ‘C+ Grade’ Retirement Ecosystem in The United States

by PJ Howland Leaders Staff
netflix building
Entertainment

Oct 19, 2023

Netflix Hiking Prices While Adding Millions of Subscribers

by Colin Baker Leaders Staff

Recent Articles

Hiring

Nov 1, 2023

Learn the Winning Answers to the Most Common Phone Interview Questions

Come to your next phone interview fully prepared

Personal Growth

Oct 30, 2023

85 Quotes on Self-Love to Boost Your Self-Esteem

Don’t fall into the trap of harsh self-criticism

Company Culture

Oct 27, 2023

What is a Sabbatical? Your Ticket to Restful Growth and Meaning

Sabbaticals can benefits both employees and businesses

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2025 Leaders.com - All rights reserved.

Search Leaders.com