The 2023 Super Bowl is less than two weeks away, and as usual there is discussion about a key element of the evening other than the game—the commercials.
Key Details
- In a Statistica survey, around 43% of respondents say they tune in to the Super Bowl just for the commercials. When just women were asked, the number rose to 60% and fell to 24% for men.
- The average Super Bowl commercial reaches around 106 million viewers, giving a short commercial a long reach.
- The price for an average 30-second Super Bowl commercial is $5.6 million—compared to an average TV commercial ad price of $104,700.
- Due to the high cost and high viewership, brands go all in on Super Bowl ads, and Forbes put together a list of the ones to look out for.
Why it’s news
The time is quickly approaching for the Philadelphia Eagles and the Kansas City Chiefs to face off in Super Bowl LVII.
An estimated 192.9 million people will tune in for the big game, and many of those people are just as excited to see this year’s commercial lineup as they are to watch the players.
Many large companies have paid millions to secure a spot during one of the year’s biggest games.
Between tickets, travel, and lodging, Super Bowl fans will have to spend around $9,000 to go to Phoenix for the 57th playing of the final NFL game of the year.
The cost for a four-day, three-night trip for fans to attend the Super Bowl LVII on February 12 will cost $8,700, according to Hopper.
The highest price will be a ticket to the game, with the average price being $5,911 and the cheapest listed at $4,489, according to Vivid Seats.
Other factors include taking the cost to the near $9,000 mark, but one thing is for sure if fans are considering going to the big game, they will have to dish out the big bucks.
ed a list of the top commercials to watch out for next month.
The top commercials to watch out for…
- Website builder Squarespace: Oscar and Emmy-nominated actor Adam Driver will appear in the ad for the company alongside many other Adam Drivers.
- Busch Beer: Sarah McLachlan will appear singing her famous song “Angel” to spoof her long-running animal abuse prevention ads.
- Workday: The ad will feature legends Joan Jett, Ozzy Osbourne, and Gary Clark Jr., along with other musical acts.
- Budweiser: The ad will feature actor Kevin Bacon and discuss the “six degrees from Kevin Bacon.”
- Michelob Ultra: The beer company will have an ad featuring Serena Williams and Brian Cox’s take on the 1980s movie Caddyshack.
- Heineken: The ad will feature actor Paul Rudd as Ant Man.
- Sports betting app FanDuel: Former Patriots star Rob Gronkowski will kick a field goal that fans can bet on.
- Doritos: The commercial will feature musician Jack Harlow.
- Downy: The detergent company is keeping the identity of its celebrity endorser a secret until the big game.
The cost to attend the Super Bowl
Between tickets, travel, and lodging, Super Bowl fans will have to spend around $9,000 to go to Phoenix for the 57th playing of the final NFL game of the year.
The cost for a four-day, three-night trip for fans to attend the Super Bowl LVII on February 12 will cost $8,700, according to Hopper.
The highest price will be a ticket to the game, with the average price being $5,911 and the cheapest listed at $4,489, according to Vivid Seats.
Other factors include taking the cost to the near $9,000 mark, but one thing is for sure if fans are considering going to the big game, they will have to dish out the big bucks.
