Country-music star Tim McGraw is launching a Nashville-based media company that he says is for everyday Americans.
- The star’s new venture has backing from Skydance Media to create a media, entertainment, and marketing company called Down Home.
- McGraw will also partner with social-content studio Shareability to produce the brand’s content.
- Shareability founder Tim Staples is also the co-founder and CEO of Down Home.
- The new company will attempt to bridge the gap between McGraw’s country music audience and Hollywood brands, Deadline reports.
- Down Home will produce movie, TV, and digital projects that provide “relatable stories that capture the essence and spirit of everyday Americans.”
Why it’s news
Hollywood has struggled in recent years to connect with audiences in middle America. McGraw’s fans tend to fit this unreached demographic, making them a prime market to tap into.
While Down Home has not announced any specific projects that the company is working on, the new entity reportedly has two scripts in the works, Variety reports.
“People want stories that move them, and that starts with characters they can relate to. We’re focused on underdogs, unlikely heroes, and people striving for their sense of family, community, and belonging,” Down Home head of film and television Joel Bergvall says.
“Country music has always been about storytelling. Our stories are honest vignettes of life and family, and community. I think there’s a longing for that. For me, that’s Down Home. That’s how I grew up, those are the stories I like to tell, and that’s what I want our company to be about,” McGraw says.
Skydance Media has worked on projects like “The Greatest Beer Run Ever,” “Top Gun: Maverick,” and “The Tomorrow War,” giving audiences some insight into the types of films Down Home may produce.