TikTok has already dominated the social-media space and now it’s moving to e-commerce—in direct competition to Amazon.
- TikTok has left other social media companies scared as it has dominated the social space reaching over 2 billion downloads globally.
- Now, the major platform is trying to broaden its horizons by stepping into the world of e-commerce.
- TikTok is planning to build its own U.S.-based product fulfillment centers that could challenge e-commerce giant Amazon.
Why it’s news
Since its inception in 2016, TikTok has dominated the social-media world with its short-length videos.
Now the rapidly growing platform is extending itself to e-commerce as shown by multiple job listings on LinkedIn.
The job listings state that TikTok is looking to build an international fulfillment center, similar to those run by Amazon.
“By providing warehousing, delivery, and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” says the company in one job listing.
Some of the other job listings are looking for Seattle-based employees to plan and design fulfillment centers, create centers from scratch, and develop fulfillment services.
From the roles posted it looks as if the social media company is starting from scratch and looking for people to help plan and design the fulfillment centers to the company’s liking.
The listings also state that TikTok would work with other businesses to handle the shipping and transportation of the goods which is different from Amazon who does everything internally.
If TikTok successfully joins the e-commerce space it can check off another box of markets it has dominated.