Real-estate agents are turning to social media to help move home inventory.
Key Details
- Social media is a powerful platform that if utilized correctly can help many things including careers.
- In recent years real-estate agents have been turning to social media to market both properties and themselves to gain a following and recruit customers.
- With the rise in popularity of short video apps like TikTok it has made it easier for agents to post listings in an organic video and attract buyers.
Why it’s news
Social media is used for a variety of different things and a big one recently added to the list is real estate.
During the pandemic, there was a rise in real-estate, social-media videos as home showings were drastically slowed down. Agents were flooding apps like TikTok and Instagram Reels to show off videos of homes and show buyers properties.
The videos were successful and many agents realized they should be utilizing social media. Not only were the social media videos free, but they also helped agents to stand out in the relatively flooded market.
Real-estate is a flooded market with about 3 million people in the U.S. holding active real-estate licenses, according to estimates from the Association of Real Estate License Law Officials. By using social media agents began making names for themselves and gaining popularity to stand out from the rest.
Not only did agents begin marketing properties, but also themselves. Some agents began to make a brand for themselves on various social media accounts including TikTok, Instagram, and even Snapchat.
They created a brand focused around themselves and their careers and some even gained a big following with hundreds of thousands of followers. People began flocking to the accounts and said it made the agents seem more “authentic” as they got to see a glimpse into the agent’s lives.
In a recent survey, the National Association of Realtors asked agents to pick what tools in the last year helped them get the most leads in their business. The results showed 52% of agents said their best leads came from social media, 28% cited MLS (Multiple Listing Service) and 21% said listing aggregator sites.
In today’s world social media dominates most things and many people can utilize it to help in many different ventures.
