Strava, a social-media app for athletes, has acquired FATMAP, giving subscribers full access to the outdoor adventure mapping platform.
Key Details
- Strava users will now have access to the complete FATMAP platform as the app works to become the best platform for all active individuals, Strava reported in a Wednesday press release.
- FATMAP has a large community of users in more than 100 countries, and Strava has a database of more than 8 billion athletic activities.
- Combining the two makes a giant central app dedicated to athletes.
- The acquisition marks Strava’s second acquisition to further the app’s progress following the takeover of Recover Athletics, a prehab and injury prevention app, in 2022.
- Individuals can join Strava’s 100 million active users by subscribing to the platform for $11.99 a month or $79.99 per year.
Why it’s news
Strava is a social-media app focused on athletes. The app allows people to track physical exercises, share progress, and learn new activities, all while meeting other people who share similar interests.
The app is striving to become the best platform for active individuals and has moved towards that goal by recently acquiring FATMAP.
FATMAP is an app that helps people enjoy outdoor sports safely, even without a mobile connection. The app has a cutting-edge 3D map for most outdoor terrain, including mountains and slopes. It allows users to plan, track and share their adventures and learn new adventures from other users and professional guides.
All active Strava users will have access to FATMAP, and all of its functions, making Strava the go-to app for athletes and other active individuals.
“In 2022, nearly 10 million routes were saved and recommended by active individuals around the world on Strava. Maps and tools are powerful unlocks to deliver daily value and motivate our active community,” says Strava founder and CEO Michael Horvath. “We have a shared vision with FATMAP to inspire more people to move by empowering them to discover and experience the joy of the outdoors. For us, the opportunity to reimagine the purpose of maps and how they inspire exploration is an outsized advantage for a differentiated outdoor experience.”
Strava has a goal of making outdoor experiences more accessible to everyone and the app continues to change and make new features to complete that goal.
