Elon Musk is sweeping Twitter clean—dropping nearly all top executives.
- After acquiring Twitter last week Elon Musk is making his mark on the company by sweeping it clean and starting fresh.
- Musk has fired everyone on the Twitter board and is eliminating other executives along the way.
- It was alleged that he quickly fired everyone to avoid a big payout, but he has denied those claims.
- Since the entire board was let go, Musk became the sole director of the social-media company referring to himself as “chief twit.”
- He also dispelled rumors that he was firing 75% of employees and that he was firing staff prior to November 1 to avoid stock grants.
Why it’s news
Elon Musk has officially taken over Twitter after months of back and forth. In an attempt to make his mark on the company Musk is clearing out employees.
Shortly after acquiring Twitter, Musk fired multiple people within the company citing his reasoning being that the employees misled him and Twitter investors over the number of spam bots and fake accounts on the platform.
He fired the entire Twitter board leaving himself to be named sole director of the company and Twitter said in a security filing that the nine board members are no longer with the company and that Musk has always had intentions of being the sole director.
Now, another top executive has left the company. Twitter’s chief customer officer Sarah Personette announced her resignation not long after the acquisition was finalized.
Personette has been working for Twitter for more than four years and is widely respected within the advertiser community and known to be a very trustworthy source for Twitter.
Her resignation has left concerns for many advertisers who used her to discuss brand safety and misinformation and leaves brands scared for what’s to come in Musk’s reign.
She stated in a tweet that she has resigned, but reassured advertising partners that Musk remains committed to Twitter’s safety. She said, “While uncertain how many there would be, I spent my last few days at the company continuing that commitment.”Musk wrote a letter to advertisers to assure them that he is focused on the safety of Twitter and it will still be a great place to invest and advertise.