Leaders.com
  • Login
  • Subscribe
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
  • Login
  • Subscribe
Business

(Photo by Beata Zawrzel/NurPhoto via Getty Images)

By Savannah Young Leaders Staff

Savannah Young

Savannah Young

News Writer

Savannah Young is a news writer for Leaders Media. Previously, she was a digital reporter for WATE Channel 6 (ABC)...

Full bio


Learn about our editorial policy

Aug 18, 2022

Streaming Tops Cable in Viewer Consumption

For the first time, Americans spent more time watching streaming services than cable content.

Key details
In July, streaming made up more than one-third of all television consumption in the U.S. Netflix continues to be the top streaming platform, taking 7.7% of total share last month. YouTube, Amazon Prime Video, and Disney+ increased their share of viewing time last month to 7.3%, 3%, and 1.8%, while HBO Max held steady at 1%, according to data from Nielsen’s monthly Gauge study of TV consumption. 

Streaming services are climbing up the ranks fast, but traditional TV, which includes both cable and broadcast, collectively makes up the majority of TV viewing in the U.S. 

Why it’s news
Streaming services have slowly been eating into cable’s market share over the last decade, but cable has remained strong. But this news suggests that the tide has turned. 

If the popularity of streaming continues to rise and the popularity of cable continues to decline at its current rate, streaming services will become number one within the next few years.

While the total amount of TV consumption has remained consistent in the past year, the amount that Americans have streamed has increased 22.6%, compared to declines in cable and broadcast of 8.9% and 9.8%, reports Axios. 

Streaming services have popped up everywhere in recent years. With the influx of different viewing platforms, the services are now competing to make and obtain the best content to ensure that people spend as much of their TV time as possible on their platform.

Overall, many streaming platforms—including Netflix, YouTube, Hulu, and Amazon’s Prime Video—attracted their highest respective shares of U.S. viewing time in July, topping records set in June, Nielsen reports.

Home / News / Streaming Tops Cable in Viewer Consumption
Share
FacebookTweetEmailLinkedIn

Related Stories

Twitter Files And Fake Russian Collusion 

by Tyler Hummel Leaders Staff
Social Media

5 hours ago

Watts

Twitter’s Trust and Safety team discovered a scandal surrounding a think tank’s attempt to label American citizens falsely as Russian bots and spread paranoia about Russian influence—but said nothing.  

Key Details

  • Independent journalist Matt Taibbi, working with Twitter CEO Elon Musk and other journalists like Bari Weiss and Lee Fang, released the 15th official part of the Twitter Files on Friday, January 27. 
  • The newest part reveals that a think tank’s project, Hamilton 68, involved creating a list of supposed Russian bots and using it to propagate fears of Russian collusion. The list was primarily comprised of average American citizens. Twitter saw through the claims but never said anything about it publicly.  
  • “The Hamilton 68 dashboard was a high-level scam to falsely accuse Russian influence behind everything. Their entire opaque system was a fraud, and virtually every media outlet fell for it. Everyone from the New York Times to Mother Jones should post a correction,” says Fang. 
  • “Shame on MSNBC for misleading the public!” tweeted Elon Musk. 
  • See our previous coverage on Part 1, Part 2, Parts 3-5, Part 6, Part 7, Parts 8-10, Parts 11-12, Part 13, Part 14, Lee Fang’s Pfizer coverage, and The Facebook Files.

Go deeper

FacebookTweetEmailLinkedIn

Getting the News From TikTok

by Hannah Bryan Leaders Staff
Social Media

5 hours ago

news from tiktok

A news media startup is looking to gain traction on TikTok and establish itself as the social-media site’s newsroom. 

Key Details

  • Former BBC and News Corp. executives have formed The News Movement, a video news organization. 
  • The company is looking to acquire The Recount, a social media startup on TikTok that garnered millions of views but could not create revenue successfully. 
  • Media companies have used social-media sites in the past to build up their platforms successfully, but a media company has yet to do so on TikTok. 
  • Companies that have used social media to build their brand now struggle as sites like Facebook begin to decline—making investors hesitant to repeat past mistakes. 
  • However, The News Movement CEO Will Lewis thinks he can build a different media company.
  • Rather than focusing on subscriptions or advertising, The News Movement is working to establish itself as a content studio and social media agency. 
  • Already Lewis and editor-in-chief Kamal Ahmed have raised $15 million. 

Go deeper

FacebookTweetEmailLinkedIn

Mark Cuban Predicts the Next Crypto Scandal 

by Tyler Hummel Leaders Staff
Cryptocurrency

6 hours ago

Cuban

Billionaire investor Mark Cuban says that the next big crypto scandal will be the discovery and removal of “wash trading,” meaning that more than half of crypto transactions are illegal. 

Key Details

  • Cryptocurrency investors are entering this year hoping for a better year than the previous one, which saw multiple scandals, collapses, crashes, and the overall decline of crypto and NFT markets. 
  • But investors may not yet be out of the woods. Popular investor Mark Cuban tells The Street that the proliferation of “wash trading,” a form of illegal market manipulation, is making it a matter of time before the next major scandal rocks cryptocurrency. 
  • "I think the next possible implosion is the discovery and removal of wash trades on central exchanges. There are supposedly tens of millions of dollars in trades and liquidity for tokens that have very little utilization. I don't see how they can be that liquid," says Cuban. 
  • An August 2022 Forbes analysis found that “more than half of all reported trading volume is likely to be fake or non-economic."

Go deeper

FacebookTweetEmailLinkedIn
Entertainment

6 hours ago

Trump Partnering With LIV Golf League

by Savannah Young Leaders Staff
Innovation

6 hours ago

ChatGPT Passes Big Exams

by Savannah Young Leaders Staff
Taxes

7 hours ago

The Tax Remote Workers Should Watch For

by Hannah Bryan Leaders Staff

Recent Articles

Wealth

12 hours ago

How to Become a Millionaire: 5 Wealth-Building Tips

Learn strategies for growing your wealth

Wealth

Jan 27, 2023

How to Start Flipping Houses + 4 Mistakes That Could Bankrupt You

Learn how to start flipping houses to make a profit

Personal Growth

Jan 27, 2023

Top 10 Powerful Habits of Successful People for 2023

Try these habits for more life and career success

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2023 Leaders.com - All rights reserved.

Search Leaders.com