Leaders.com
  • Login
  • Subscribe
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
  • Login
  • Subscribe
Business

Brennon Eldred of the USA rides Double Major during the PBR Monster Energy Tour Professional Bull Riders event at Videotron Centre in Quebec City, Canada. (Photo by Mathieu Belanger/Getty Images)

By Geoffrey Morris Leaders Staff

Geoffrey Morris

Geoffrey Morris

Senior Managing Editor

Geoffrey Morris is Senior Managing Editor, News, for Leaders Media. A career-long editor, he began as executive editor of National...

Full bio

  • LinkedIn

Learn about our editorial policy

May 12, 2023

Rodeos Are Roping In the People—And the Dollars

Cities are bringing in large-scale rodeos as a way to pump tourism big money into the local economy. 

Key Details

  • The Calgary Stampede generated about $400 million for the Alberta, Canada, economy.
  • The 2019 Houston Livestock Show and Rodeo produced $227 million of economic impact to Texas’ largest city.
  • Newcomers and recent returnees to the coast-to-coast rodeo circuit include Milwaukee, Wisconsin; Manchester, New Hampshire; Albany, New York; and Ocean City, Maryland.  

why it’s news

The 30-year-old Professional Bull Riders (PBR) league has used its recent acquisition and infusion of capital to promote rodeos and to turn “the toughest eight seconds on dirt” into a team sport, establishing eight new franchises of riders.

Except for a few months without shows in 2020, PBR attendance has been strong. One 2022 indoor bull-riding event in Indianapolis was sold out, with a crowd of 12,000 people.

Two factors behind the league’s success are that rodeos tend to be held in red states, which during the pandemic were more lenient to large gatherings. Plus COVID also sent people fleeing big cities and into areas with big open spaces, where rodeos tend to take place. And finally, the popularity of HBO’s Yellowstone has made cowboy lovers of millions of people—a University of Montana study found that the show attracted 2.1 million visitors and $730 million in 2021 for the state.

backing up a bit

PBR launched in 1992 with 20 $1,000 investments from riders. Then in 2015 Hollywood’s biggest talent agency, Endeavor Group Holdings Inc., bought the bull-riding league for $100 million.

Previous to the league, individual riders made about $75,000 a year, but that doubles by joining a team, such as the Missouri Thunder, whose owner, Bass Pro Shops CEO Johnny Morris, is worth $8.3 billion.

Teams compete for a total annual purse of $6 million. Winners end up with about $1.6 million, with the lowest team pulling in around $400,000. 

Home / News / Rodeos Are Roping In the People—And the Dollars
Share
FacebookTweetEmailLinkedIn

Related Stories

Fortune 500 Reveals Economic Changes 

by Hannah Bryan Leaders Staff
Wealth

8 hours ago

Fortune 500

Fortune released its annual list of the 500 largest companies in the U.S., revealing the continued success of many big names along with a few changes.

Key Details

  • The 69th annual Fortune 500 list, which ranks the 500 largest companies in the U.S. by revenue, revealed that Walmart still tops the list. 
  • While companies like Walmart have remained at the top of the list for over a decade, this year’s list shows that oil companies are rising again after a brief dip.
  • Healthcare companies are also rising, urged on by growing demand for pharmaceuticals and healthcare needs, Fortune reports. 
  • The report also found that companies on the list are increasingly located in Texas and leaving California and New York. 

Go deeper

FacebookTweetEmailLinkedIn

YouTube To Permit Election-Fraud Claims 

by Tyler Hummel Leaders Staff
Social Media

8 hours ago

YouTube, the world’s largest video-sharing website, has announced that it will widen its policies to permit controversial political speech during the upcoming election cycle. 

Key Details

  • On June 2, YouTube announced in a blog post that it will be scaling back on its policy to suppress “election misinformation” as the 2024 election season approaches. 
  • YouTube says that it has re-evaluated its policies and realized that curbing misinformation came at the expense of harming political speech and having little effect on reducing real-world issues in the process. 
  • The platform will continue to prioritize authoritative sources and punish sources that purposely mislead voters with claims that discourage eligible voters or misdirect them on how to vote. The platform will also continue suppressing hate speech, violence incitement, and harassment.

Go deeper

FacebookTweetEmailLinkedIn

Apple’s Vision For the Future

by Hannah Bryan Leaders Staff
Tech

8 hours ago

At Apple’s World Wide Developers Conference, the company unveiled updates to its iMac, iPhone, iPad, and Apple Watch models, but the announcement with the most buzz was the unveiling of the Apple Vision Pro.

Key Details

  • On Monday, Apple announced updates to its current iMac, iPhone, iPad, and Apple Watch models, including changes to voicemail options and data processing. 
  • However, tech enthusiasts eagerly awaited Apple’s long-promised virtual-reality headset unveiling. 
  • The Apple Vision Pro is an augmented-reality headset that Apple CEO Tim Cook will usher in a new era of spatial computing. It will be available for sale early next year for $3,499.
  • The device allows the user to do many of the same tasks he would perform on his laptop on a virtual screen.
  • Apple promoted the product for various uses, including in the office, working remotely, watching movies, and gaming. 
  • “So in the same way that Mac introduced us to personal computing and iPhone introduced us to mobile computing, Apple Vision Pro will introduce us to spatial computing,” Cook says.

Go deeper

FacebookTweetEmailLinkedIn
pickleball
Entertainment

9 hours ago

America’s New Favorite Pastime

by Hannah Bryan Leaders Staff
Markets

10 hours ago

Driving Down the Price Of Eggs 

by Tyler Hummel Leaders Staff
manufacturing
Productivity

11 hours ago

A Strategic Push To Manufacture In the U.S.

by Hannah Bryan Leaders Staff

Recent Articles

Personal Growth

14 hours ago

The Executive’s Secret Weapon: Morning Meditation for Increased Productivity and Focus

Learn why leaders and executives practice morning meditation for performance.

Leadership

Jun 1, 2023

Transforming Impulsive Behavior: Unleashing the Disciplined Leader Within

Impulsivity can cause financial problems, reputation damage, and legal issues.

Leadership

May 31, 2023

Self-Sacrificing and Hate Attention? You May Be an Echoist, the Opposite of a Narcissist

An echoist, the opposite of a narcissist, is selfless, but lacks boundaries and self-esteem.

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2023 Leaders.com - All rights reserved.

Search Leaders.com

x