Leaders.com
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
Business New independent brewery Athletic Brewing was created in 2017 to focus solely on non-alcoholic brewing to help the space’s lack of quality non-alcoholic beers.

New independent brewery Athletic Brewing was created in 2017 to focus solely on non-alcoholic brewing to help the space’s lack of quality non-alcoholic beers (Photo via Athletic Brewing website)

By Savannah Young Leaders Staff

Savannah Young

News Writer

Savannah Young is a news writer for Leaders Media. Previously, she was a digital reporter for WATE Channel 6 (ABC)...

Full bio


Learn about our editorial policy

Feb 24, 2023

No Alcohol, No Problem

Americans have been moving away from alcoholic drinks, causing sales of non-alcholic beer to skyrocket—hitting $395 million in sales last year, according to Nielson IQ.

Key Details

  • Non-alcoholic beer sales hit $395 million in sales for 2022 and is expected to continue to grow to upwards of $40 billion by 2032, according to Nielson IQ.
  • Overall non-alcoholic sales have been rising since 2018, increasing from 0.22% to 0.47% market share.
  • The growth has been helped by large beer companies such as AB InBev and Heineken launching non-alcoholic beers and new independent brewers like Athletic Brewing, which specializes in non-alcoholic drinks.

Why it’s news

Non-alcoholic beers were once a very small category with little interest, but in the last few years, due to more brewers adding options and Americans looking for beer alternatives, the non-alcoholic sector has been skyrocketing.

Non-alcoholic beers were once known to have little flavor, which caused many to shy away from them, but as popularity grows, large brewers and new independent brewers alike have been making new, flavorful non-alcoholic options.

In recent years more Americans have been turning to seltzers and non-alcoholic options, causing the sector to grow. Non-alcoholic beer grew 20% in the U.S. in retail dollars in the past year reaching $395 million in sales.

The global beer market is worth more than $750 billion, making the non-alcoholic sector just a small percentage, but it is a significant jump from years past. 

New independent brewery Athletic Brewing had $37 million in revenue in 2021, a three-year revenue growth of 13,071%, according to Inc. Magazine, and has recently received a $50 million investment from Keurig Dr. Pepper to keep creating non-alcoholic beverages and to keep up with larger breweries.

The company was created in 2017 to focus solely on non-alcoholic brewing to help the space’s lack of quality non-alcoholic beers. 

″Non-alcoholic beer has gone from something that was 0.3% of the beer category and a total afterthought and penalty box beverage to something that is really exciting, aspirational, and kind of reframing how modern adults think,” says Athletic co-founder Bill Shufelt.

Shufelt also says that non-alcoholic beers make up 2% of all beer sold at U.S. grocery stores, and at some national chain retailers, it is upwards of 8% of their total beer category, a big jump from previous years. 

Home / News / No Alcohol, No Problem
Share
FacebookTweetEmailLinkedIn

Related Stories

Seattle Takes The Crown For Advanced Tech Talent

by PJ Howland Leaders Staff
Tech

Oct 24, 2023

Seattle tech talent

Seattle has emerged as the metro area with the most advanced tech talent, beating out tech hubs like San Francisco and Silicon Valley.

Key Details

  • According to a new ranking by the Burning Glass Institute, Seattle has the highest proportion of advanced tech workers compared to other cities with similarly sized tech workforces.
  • The ranking evaluated 60 million high-paying, in-demand tech job postings and histories to identify cities with cutting-edge roles like AI and cybersecurity rather than legacy tech positions.
  • With tech giants Amazon and Microsoft headquartered in Seattle, the city edged out the San Francisco Bay Area, Boston, Austin, and Raleigh on the list.
  • The report found that demand for software developers and IT support specialists has declined over the past five years as companies seek more specialized tech talent.

Go deeper

FacebookTweetEmailLinkedIn

More Americans Can’t Keep Up With Car Payments

by Colin Baker Leaders Staff
Loans and Borrowing

Oct 23, 2023

car loans, used cars

A record number of Americans are behind on their car loan payments as higher interest rates and prices weigh on consumers.

Key Details

  • According to data from Fitch Ratings, 6.11% of car loans were at least 60 days delinquent in September, the highest since tracking began in the early 2000s.
  • Some interest rates on used cars can rise to as much as 21%, according to Bankrate.
  • Soaring prices and rising interest rates are squeezing consumers, making it difficult for some to keep up with their auto loans.

Go deeper

FacebookTweetEmailLinkedIn

Chevron Makes $53 Billion Deal Amid Surging Gas Prices

by PJ Howland Leaders Staff
Markets

Oct 23, 2023

Chevron Gas Deal

Chevron is acquiring Hess Corp. for $53 billion, the second significant oil producer acquisition this month as crude prices climb.

Key Details

  • Chevron is purchasing Hess in an all-cash deal worth $53 billion, including debt and preferred stock redemption.
  • This comes just weeks after ExxonMobil announced its $59.5 billion purchase of Pioneer Natural Resources.
  • With oil over $80 per barrel, major producers are using their windfall profits to acquire smaller players and boost payouts to shareholders.
  • Chevron expects the deal to close in H1 2023 pending regulatory approvals and Hess shareholder vote.
  • Hess CEO John Hess will join Chevron's board once the acquisition is complete.

Go deeper

FacebookTweetEmailLinkedIn
nike logo
Company Culture

Oct 20, 2023

Nike to Require More In-Office Days From Employees

by Colin Baker Leaders Staff
blue collar workers
Retirement

Oct 20, 2023

Explaining The ‘C+ Grade’ Retirement Ecosystem in The United States

by PJ Howland Leaders Staff
netflix building
Entertainment

Oct 19, 2023

Netflix Hiking Prices While Adding Millions of Subscribers

by Colin Baker Leaders Staff

Recent Articles

Hiring

Nov 1, 2023

Learn the Winning Answers to the Most Common Phone Interview Questions

Come to your next phone interview fully prepared

Personal Growth

Oct 30, 2023

85 Quotes on Self-Love to Boost Your Self-Esteem

Don’t fall into the trap of harsh self-criticism

Company Culture

Oct 27, 2023

What is a Sabbatical? Your Ticket to Restful Growth and Meaning

Sabbaticals can benefits both employees and businesses

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2025 Leaders.com - All rights reserved.

Search Leaders.com