Car keys are a thing of the past—now all you need is your fingerprint and face.
- The South Korean car company Genesis has created an electric SUV that starts with facial recognition and fingerprints—no keys.
- The new Genesis GV60 electric SUV has similar technology to that of an iPhone allowing you to use it with facial recognition and fingerprint scanning.
- Genesis states that the setup is easy and takes less than five minutes and drivers can be set and on the road.
Why it’s important
New vehicle technology is transforming each year and the newest to hit the market is facial recognition instead of keys.
Push to start cars have been in the car industry for a while allowing drivers to have a key fob somewhere in close proximity to allow the vehicle to start, but now drivers won’t even have to do that.
The technology in the new Genesis GV60 is similar to what’s in iPhones. The car has a camera on the outside that scans facial features and a fingerprint scan inside that will allow you to unlock and drive the car.
After loading the data into the vehicle drivers can just walk up to the car and the camera will scan their face and then they can hop in and get going—easy.
Not only does the car recognize the driver’s face allowing them into the vehicle, but it also remembers preferences. It will shift the seat to the preferred angle and turn the radio on the driver’s specific stations.
The car can also hold another set of data for a secondary driver if more than one person will be using the vehicle.
With anything that stores facial recognition or sensitive data comes privacy concerns.
Genesis reassures customers that their sensitive information is only stored in their vehicle and is not sent to the cloud where it could potentially be accessed by others.
That includes the dealership it was purchased from and genesis, no one will be able to access the information.