A new online superstore has become the most downloaded app in the U.S., beating leaders Amazon and Walmart.
Key Details
- Temu is a new shopping app quickly climbing to the top and becoming the most downloaded app in the U.S.
- The app is an online superstore based in Boston, Massachusetts, but has the same owner as Chinese social-commerce giant Pinduoduo.
- Temu has been downloaded more than 24 million times, had more app downloads than Amazon, Walmart, and Target in the fourth quarter of 2022, and features more than 11 million monthly active users.
Why it’s news
A new app linked to China is gaining popularity in the U.S. and quickly becoming the most downloaded app in the U.S.
Temu is an online superstore known for its extremely low prices. The app offers almost anything from apparel to home goods and electronics.
The app launched in September and has quickly gained 11 million active monthly users and had more downloads than Amazon, Walmart, and Target in the fourth quarter of 2022.
The app is run out of Boston but is owned by one of China’s most popular e-commerce platforms PDD—previously known as Pinduoduo.
The low prices on the app are being compared to other popular Chinese-linked companies such as fast-fashion company SheIn and U.S.-based discount retailer Wish and Alibaba’s AliExpress. The three companies are considered Temu’s top competition, according to Coresight Research.
The app had an advertisement run during the Super Bowl encouraging users to “shop like a billionaire.”
“Through the largest stage possible, we want to share with our consumers that they can shop with a sense of freedom because of the price we offer,” says a Temu spokesman.
Many experts think the extremely low prices will not last for long as the app continues to grow in popularity across the country, and many say they will continue to keep an eye on it.