Leaders.com
  • Business
  • Leadership
  • Wealth
  • Master Classes
  • Business
    • Entrepreneurs
    • Executives
    • Marketing and Sales
    • Social Media
    • Innovation
    • Women in Business
  • Leadership
    • Personal Growth
    • Company Culture
    • Public Speaking
    • Productivity
    • Hiring
    • Social Issues
    • Leaders
  • Wealth
    • Investing
    • Cryptocurrency
    • Retirement
    • Venture Capital
    • Loans and Borrowing
    • Taxes
    • Markets
    • Real Estate
  • Master Classes
Business snapchat AI

Snapchat will now feature an AI powered by ChatGPT technology. (Photo by Jakub Porzycki/NurPhoto via Getty Images)

By Hannah Bryan Leaders Staff

Hannah Bryan

News Writer

Hannah Bryan is a news writer for Leaders Media. Most recently she was a reporter for the Sanilac County News...

Full bio


Learn about our editorial policy

Feb 28, 2023

Introducing Snap’s Personalized A.I.

While many tech companies are pushing the professional usefulness of artificial intelligence (AI), social-media company Snapchat has a more lighthearted version of generative AI.

Key Details

  • The new tool, dubbed “My AI,” features a customizable name and avatar that users design to their liking. 
  • Rather than a productivity tool or search engine, My AI is a more personal version of ChatGPT technology. 
  • “My AI can recommend birthday gift ideas for your BFF, plan a hiking trip for a long weekend, suggest a recipe for dinner, or even write a haiku about cheese for your cheddar-obsessed pal. Make My AI your own by giving it a name and customizing the wallpaper for your Chat,” Snapchat says in its press release.
  • Only Snapchat premium users will have access to My AI. Snapchat premium is available for $3.99 per month. 

Why it’s news

Snapchat’s version of AI could allow the company to draw in new users. Though the social-media company has around 750 million active users monthly, Snapchat’s earnings have decreased in recent months as ad revenue declined. 

My AI is currently only available to premium Snapchat users, which could incentivize more users to sign up for the program. Eventually, the company plans to offer the AI to a broader audience, The Verge reports. 

What’s not being said

As with most AI programs, there is some concern about the safety of AI. This worry could be more prominent for Snapchat users as Snapchat’s users tend to skew younger—the 15-to-25 age range. 

Snapchat addressed this concern with a lighthearted message in its press release: “As with all AI-powered chatbots, My AI is prone to hallucination and can be tricked into saying just about anything. Please be aware of its many deficiencies, and sorry in advance!”

The press release also warned users to avoid sharing personal information with the AI and added that while it was programmed to “avoid biased, incorrect, harmful, or misleading information,” it was not foolproof. 

Backing up a bit

Snap’s shares plummeted after the company announced lower-than-expected revenue during the final quarter of 2022. 

The Snapchat parent company’s shares fell 10.3% on Wednesday—the most significant decline that day of any company with more than $10 billion in market capitalization. Stocks declined after the company reported $1.3 billion in revenue at the end of 2022, below the previous estimate. 

The company also said in a letter to its investors that it anticipated a continued revenue decline of 2% to 10% during the first quarter of the year. Over the last several years, the social-media company has struggled to compete with rivals like TikTok, Meta Platforms, and Alphabet. 

After the earnings release, UBS analysts downgraded Snap’s rating from a buy to a neutral level, Forbes reports. While Snap declined, the rest of the market generally gained after positive updates from the Federal Reserve encouraged investors.  

Home / News / Introducing Snap’s Personalized A.I.
Share
FacebookTweetEmailLinkedIn

Related Stories

Seattle Takes The Crown For Advanced Tech Talent

by PJ Howland Leaders Staff
Tech

Oct 24, 2023

Seattle tech talent

Seattle has emerged as the metro area with the most advanced tech talent, beating out tech hubs like San Francisco and Silicon Valley.

Key Details

  • According to a new ranking by the Burning Glass Institute, Seattle has the highest proportion of advanced tech workers compared to other cities with similarly sized tech workforces.
  • The ranking evaluated 60 million high-paying, in-demand tech job postings and histories to identify cities with cutting-edge roles like AI and cybersecurity rather than legacy tech positions.
  • With tech giants Amazon and Microsoft headquartered in Seattle, the city edged out the San Francisco Bay Area, Boston, Austin, and Raleigh on the list.
  • The report found that demand for software developers and IT support specialists has declined over the past five years as companies seek more specialized tech talent.

Go deeper

FacebookTweetEmailLinkedIn

More Americans Can’t Keep Up With Car Payments

by Colin Baker Leaders Staff
Loans and Borrowing

Oct 23, 2023

car loans, used cars

A record number of Americans are behind on their car loan payments as higher interest rates and prices weigh on consumers.

Key Details

  • According to data from Fitch Ratings, 6.11% of car loans were at least 60 days delinquent in September, the highest since tracking began in the early 2000s.
  • Some interest rates on used cars can rise to as much as 21%, according to Bankrate.
  • Soaring prices and rising interest rates are squeezing consumers, making it difficult for some to keep up with their auto loans.

Go deeper

FacebookTweetEmailLinkedIn

Chevron Makes $53 Billion Deal Amid Surging Gas Prices

by PJ Howland Leaders Staff
Markets

Oct 23, 2023

Chevron Gas Deal

Chevron is acquiring Hess Corp. for $53 billion, the second significant oil producer acquisition this month as crude prices climb.

Key Details

  • Chevron is purchasing Hess in an all-cash deal worth $53 billion, including debt and preferred stock redemption.
  • This comes just weeks after ExxonMobil announced its $59.5 billion purchase of Pioneer Natural Resources.
  • With oil over $80 per barrel, major producers are using their windfall profits to acquire smaller players and boost payouts to shareholders.
  • Chevron expects the deal to close in H1 2023 pending regulatory approvals and Hess shareholder vote.
  • Hess CEO John Hess will join Chevron's board once the acquisition is complete.

Go deeper

FacebookTweetEmailLinkedIn
nike logo
Company Culture

Oct 20, 2023

Nike to Require More In-Office Days From Employees

by Colin Baker Leaders Staff
blue collar workers
Retirement

Oct 20, 2023

Explaining The ‘C+ Grade’ Retirement Ecosystem in The United States

by PJ Howland Leaders Staff
netflix building
Entertainment

Oct 19, 2023

Netflix Hiking Prices While Adding Millions of Subscribers

by Colin Baker Leaders Staff

Recent Articles

Hiring

Nov 1, 2023

Learn the Winning Answers to the Most Common Phone Interview Questions

Come to your next phone interview fully prepared

Personal Growth

Oct 30, 2023

85 Quotes on Self-Love to Boost Your Self-Esteem

Don’t fall into the trap of harsh self-criticism

Company Culture

Oct 27, 2023

What is a Sabbatical? Your Ticket to Restful Growth and Meaning

Sabbaticals can benefits both employees and businesses

  • Business
  • Leadership
  • Wealth
Join the Leaders Community

Get exclusive tools and resources you need to grow as a leader and scale a purpose-driven business.

Subscribing indicates your consent to our Terms & Conditions and Privacy Policy

Leaders.com
  • Privacy Policy
  • About
  • Careers
  • Cookie Policy
  • Terms
  • Disclosures
  • Editorial Policy
  • Member Login

© 2025 Leaders.com - All rights reserved.

Search Leaders.com