Twitter was once a hotspot for marketers to place clients, but as the platform continues to undergo change, some are devoting fewer resources to the platform.
- In a survey of marketers on Twitter, 66% say they do not plan to move their brand off Twitter in 2023, but 71% said they plan to spend less time on the platform, according to HubSpot.
- Nearly 70% of marketers say they do not plan on using other platforms as an alternative to Twitter, while 33% plan to.
- Despite the numerous changes to Twitter, only around 34% say the changes have given them a negative outlook on the platform, 29% were neutral, 25% said the changes were positive, and 12% had mixed reviews.
Why it’s news
Since Tesla owner Elon Musk took over Twitter in October 2022, many changes have been made to the platform. Some changes have received praise, while others have received mass criticism.
The company was losing money before Musk overtook it, but it is still rapidly losing money and users, and many have wondered if people will continue to use the app in the upcoming years after all of the changes have been made.
The social-media platform is predicted to lose more than 30 million users over the next two years, according to The Guardian. The report says as more issues grow, changes are made, and people become frustrated, users will start leaving the platform, and a majority will be gone in two years.
Despite the unsettling outlooks, marketers don’t seem as rushed to leave the platform as many may think. In a survey of marketers on Twitter, 66% said they do not plan to move their brand off Twitter in 2023, but 71% said they plan to spend less time on the platform, according to HubSpot.
Many marketers are still seeing good results from the platform and choosing to stay until they feel it is useless.