Google is using Ford Motors to showcase how Google’s cloud services have the potential to revolutionize the way a company runs.
- For the last 18 months, Google and Ford have partnered to bolster Ford’s operations. Now that partnership will be expanding to a six-year commitment.
- Through its cloud services, Google has helped the automaker improve quality assurance and install vehicle software updates in a timely manner.
- Ford has also committed to using Google’s Android operating system in future vehicles.
Why it’s news
Though both Google and Ford are successful companies on their own, both are now also in a battle to catch up to the competition.
Google’s cloud services became available in 2011. While the business has been successful, it still falls short of its competitors Amazon and Microsoft.
Ford on the other hand, is like many automakers working to create a more energy efficient car, complete with all the technology perks drivers have become accustomed to. Self-driving features to bluetooth connections have become important features buyers look for in a vehicle. Google’s services can help Ford stay ahead of the competition.
Backing up a bit
Ford isn’t Google’s only long-term partner when it comes to cloud infrastructure.
In February, the company announced a 10-year deal with Dun & Bradstreet Holdings. Google will supply cloud computing services as the companies combine efforts to develop software to analyze supply-chain risks and other issues.
The deal allows the analytics firm to modernize its infrastructure using Google Cloud.