Ford Motor CEO Jim Farley and Tesla and Twitter CEO Elon Musk will host a live, audio discussion via Twitter Spaces about accelerating EV adoption at 5:30 p.m. ET on Thursday, according to a post from Farley.
- Tesla leads the EV sector by far, but Ford follows increasingly close in fully electric vehicle sales in the U.S. last year, with more than 60,000 EV sales.
- Ford leads Tesla in the pickup segment with sales of its F-150 Lightning, the electric version of its consistently popular trucks, very robust.
- Ford also launched its Mustang Mach-E to compete with the Tesla Model Y and followed Tesla’s lead in cutting the price of the electric crossovers.
why it’s important
The online discussion between rivals comes as Ford attempts to ramp up production of its fully electric vehicles in an attempt to catch up to the leader Tesla.
The Twitter Spaces event will mark the latest interaction between the two executives. They admire each other but also compete fiercely for each other’s business.
Musk lauds Ford as a classic American company. And while other carmakers paused their ad spending on Twitter when Musk took over the platform last year, Ford continued to promote its brand there.