Uber is launching a redesigned version of its app that is easier to use and more personalized, keeping track of users’ preferences, past trips, and most common destinations.
Key Details
- The Uber app’s new design has a more straightforward home screen with all of the most used features up front, like ride ordering and delivery services.
- The app will also be more personalized, keeping track of users’ preferences, past trips, and most common destinations and putting them on the home screen allowing users to see their often-used features upfront rather than searching for them.
- The redesign has also updated live rise tracking allowing most iPhone users to track their rides on the lock screen without opening the Uber app via a “dynamic island.”
Why it’s news
With competition in the ride-hailing business growing and becoming more competitive, Uber is innovating in order to keep itself as the leader in this category. Any small edge to win that next customer.
Uber is launching a redesigned version that is easier to use and more personalized making the Uber experience user-friendly.
The new Uber app has a straightforward home screen with the most common features upfront, like ride ordering and delivery services, so customers can click what they want immediately and don’t have to search through the app.
“This redesign leans into our platform strategy by expanding the breadth and relevance of products that Uber customers can engage with every time they open the app, especially Uber One members who use more of our products more often and will now have easier access to all the offerings in their city,” according to Uber head of product for rides Jen You.
After customers update their app, it will give them a tour explaining all of the new features it comes equipped with and will allow them to set preferences if they wish, but the app will also keep track of the customer’s most used services and locations.
With the new update, a button titled “Saved Places” can be clicked and will show suggestions of destinations and ride types based on the customer’s preferences, past trips, and most common destinations.
The saved places tab will allow users to open the app and immediately click a common destination without typing in all of the regular info, making it quick and easy.
Another significant new feature is the updated live tracking. Most iPhones will be able to track their rides on the lock screen without opening the Uber app via a “dynamic island,” which is a tab that shows where your ride is.
The current Uber app sends notifications of how far the ride is out and when it will be entering the neighborhood to pick up the passenger, but with the update, passengers can watch the car’s location the whole time.
The app update will go live to millions of users this week. Uber says to get the new app version, customers must ensure their app has been updated through the app store.
