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Nadeska Alexis and Rihanna speak during the Super Bowl LVII Pregame Apple Music Halftime Show press conference on February 9 (Photo by Mike Lawrie/Getty Images)

By Savannah Young Leaders Staff

Savannah Young

News Writer

Savannah Young is a news writer for Leaders Media. Previously, she was a digital reporter for WATE Channel 6 (ABC)...

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Feb 9, 2023

Dollars Related To Super Bowl LVII

The Super Bowl LVII is days away, and Forbes has created a list of all the costs associated with Sunday’s, some of which might surprise you.

Key Details

  • There are billions of dollars associated with the biggest football game of the year, including $157,000 bonus to each player on the winning team, the $200 million total payroll for the Philadephia Eagles, $700 million in sports betting, and nearly $9,000 attendance costs.
  • It is estimated that 192.9 million U.S. adults plan to watch the game on Sunday, and the American Gaming Association says more than 50 million Americans will place a bet.
  • Forbes detailed the Super Bowl in numbers listing the top costs of the big game.

Why it’s news

The Super Bowl LVII is just days away—and there are billions of dollars associated with the big game.

The American Gaming Association says more than 50 million Americans will place a bet on the Super Bowl, and it is expected that $16 billion will be wagered on the game, with $700 million being in Arizona alone.

The point spread for this year’s game very close at 1.5, favoring the Eagles. It is one of three Super Bowls where the spread has been under two points in the last 40 years. 

Other interesting bets include the number of hot dogs sold or the color of the drink poured over the winning team coach’s head. 

The cheapest ticket available is $5,581, while the average ticket price is $8,837. The highest ticket is priced at $43,924, according to ticket search engine TicketIQ. That price is only for the ticket—fans wanting to go to Arizona for the weekend are looking at spending a total of $8,725 for everything. 

Player bonuses are another huge number associated with the game. The average player bonus for the winning team is $157,000—up from $150,000 a year ago, according to Forbes. 

The total spending for the game, including food, drinks, apparel, and other purchases add up to $16.5 billion, according to the National Retail Federation. It is estimated the average person will spend around $85.36 on the game.

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