Customers can now order marijuana through Uber Eats in Toronto.
Key Details
- Food delivery platform Uber Eats has partnered with marijuana company Leafly to offer marijuana delivery.
- Starting this week users can now order marijuana on the Uber Eats app like they would any food and it can be delivered right to their doorstep.
- The goal of the partnership is to offer customers an easy way to get the product and stop the illegal sale of weed and imparied driving.
WHY IT’s important
Weed became legal in Canada in October 2018, now in the next big step the country is offering weed delivery.
Toronto residents aged 19 or older can now order marijuana through Uber Eats.
Differently from food the cannabis will not be delivered by an independent Uber Eats driver—but by certified Leafly drivers and the drivers will confirm age and sobriety before giving the customer the marijuna in order to abide by Canadian laws.
The partnership marks a big move towards getting impaired drivers off the streets. If cannabis and other products can be delivered straight to the door, there is no reason to drive imparied or buy the weed illegally.
“We are partnering with industry leaders like Leafly to help retailers offer safe, convenient options for people in Toronto to purchase legal cannabis for delivery to their homes, which will help combat the illegal market and help reduce impaired driving,” says Uber Eats Canada general manager Lola Kassim.
The partnership is starting with three local cannabis retailers: Hidden Leaf Cannabis, Minerva Cannabis, and Shivaa’s Rose.
“We are a small business and this partnership is a great way for us to expand our reach and grow our business across the city,” says Hidden Leaf owners Marissa and Dale Taylor.
Market Boom
The marijuana market is booming, so Canada offering delivery is a good way to tap into the growing market.
The market was worth about $21.5 billion in 2019—it is now worth around $64 billion, according to a report by Coresight Research.
Marijuana sales continue to increase as more states work to legalize the once-banned product.
As marijuana slowly becomes legal across the states, the use of it has been steadily increasing and more Americans are becoming open to the idea—sending sales skyrocketing.
