Amazon’s fall Prime Day shopping event surpassed expectations, according to the company, with Prime members purchasing over 150 million items from independent sellers—a 50% increase from 2022.
- The two-day October event, Prime Big Deal Days, outpaced last year’s Prime Day sales. Total sales figures were not disclosed.
- Top-selling items included Apple AirPods, Bissell carpet cleaners, Crest Whitestrips, and Amazon devices like Fire TV and Echo.
- The average spend per order was $53.47, down from July’s Prime Day but up from last year’s fall event, suggesting budget-conscious shopping.
Why It’s Important
The Prime Day kickoff comes as inflation hits 40-year highs and consumers face economic uncertainty. Amazon likely benefited as deal-seeking shoppers started holiday shopping early to stretch budgets.
Strong sales through independent sellers are positive for small businesses on Amazon’s marketplace. This lift in sales helps counter claims that Amazon undercuts third-party merchants.
Sales of lower-priced essentials and self-care products reflect careful spending. With consumers watching budgets, Amazon met demand for bargains on desired items.
The numbers indicate consumers still see value in Prime subscriptions. Member retention is vital as Amazon faces rising costs. Strong member engagement this holiday season can steady Amazon entering 2023.
For Amazon, a successful Prime Day bodes well for holiday sales needed to improve profitability. Promoting fashion, beauty, and electronics deals will help manage inventory challenges.
The results suggest consumers remain eager for deals. How Amazon sustains shopper enthusiasm as economic conditions persist will impact its holiday performance.