After ChatGPT’s successful launch weeks ago, Microsoft is looking to incorporate the AI chatbot into its search engine Bing.
- The viral AI chatbot could soon become part of Microsoft’s search engine Bing.
- Bing has struggled to gain any traction in competition against the Google search engine, but the addition of AI could draw curious new users.
- Microsoft has invested heavily in OpenAI, the company responsible for ChatGPT. As an investor of nearly $1 billion, Microsoft has first access to commercial use for several OpenAI technologies.
- Introducing AI to search engines could challenge Google’s position as the number one search engine.
Why it’s news
Microsoft has already incorporated AI tech into its existing platforms. Just last year, the company added another OpenAI product, Dall-E 2, to the Bing Image Creator tool and a Designer app.
Introducing AI to search engines could change the way users conduct research. Rather than producing a page of links users are currently familiar with, an AI-powered search engine could answer the posed question directly in paragraph form.
In addition to changing how users collect information, this could also mean significant changes in advertising. Currently, search engines sell paid search results that guarantee a listing at the top of the search results page.
Google has reportedly been working to develop its own AI technology similar to OpenAI, but the company hasn’t made much information publicly available.
The chatbot has clearly caused concern at Google headquarters as CEO Sundar Pichai stated that ChatGPT signaled a “code red” for the company, The New York Times reports.
Before the popularity of ChatGPT, search engines, including Google, were already moving toward a system that provided an answer a the top of the search results page. This option isn’t always available, however.
ChatGPT differentiates itself from this model by offering conversation-style answers. However, the chatbot has one fatal flaw—it can make mistakes.