A new book by one of the world’s leading marketing thinkers argues that the problems in modern workplace culture can be addressed through a better approach to teambuilding and organizations.
The modern business world faces numerous challenges and layers of disconnect between employers and employees. Workers feel overwhelmed and have embraced “quiet quitting,” “the great resignation,” and greater remote work options to live a more fulfilling life.
This state of affairs has created a race to the bottom where workers feel disposable, and managers are pressured to demand more. Managers and business leaders have alleged that this new status quo is damaging productivity and harming corporate cultures while wasting valuable office space and have attempted to crack down with zealous anti-remote work efforts, layoffs, and greater surveillance.
Seth Godin is an entrepreneur, thought leader, and public speaker who has published 21 international bestselling books. He is also the author of Seth’s Blog, one of the world’s most popular marketing blogs. In his new book The Song Of Significance: A New Manifesto For Teams, Godin argues that this ongoing race to the bottom can be stopped. He argues that organizations can empower and trust workers to build a more meaningful workforce.
“The Song Of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us—especially leaders—can do to make it better. Through 144 provocative stanzas, legendary business author Seth Godin gets to the heart of what ails us; he shows what’s really at the root of these trends and challenges us to do better in ways that matter,” says the publisher.
A Short Excerpt From the Book
“This is a short book about a fork in the road, about a decision we all get to make. Each of us can show up in our own way, but the choice is the same: to lead, to create work that matters, and to find the magic that happens when you are lucky enough to cocreate with people who care. We can do well and do better at teh same time. In fact, it’s the only useful way forward. We can create the best job someone ever had, the best experience any customer can imagine—and build organizations that are regenerative, resilient, and powerful,” says Godin.