Axios and Politico co-founders Jim VandeHei, Mike Allen, and Roy Schwartz published a book explaining to readers the power of saying more with less.
- The new book released this week, is titled Smart Brevity: The Power of Saying More With Less.
- The book gives readers a formula on how to deliver concise and impactful messages with fewer words.
- In the book, the writers also share communications lessons learned from their decades of experience in media, business, and communications.
Why it’s important
The main theme of the book is that brevity is confidence and length is fear.
The writers have developed a formula to get people to pay attention to what’s important in writing or in speech. There are ways to get points across with fewer words and really make an impact.
Great leaders in history have often been great communicators as well, and Smart Brevity shows the ins and outs of speaking in a leading and compelling way.
Sometimes you need to get straight to the point and not add in a bunch of other texts because people can lose focus really quickly.
“Smart Brevity is a clever, concise book that will make you a sharper communicator and a better leader. This is essential reading for anyone looking to refine their messaging, boost their efficiency and create the best corporate culture for their company,” says fashion success story Tory Burch.