Networking has become one of the most vital and valuable aspects of modern business—and it doesn’t come easy to everyone.
Being able to build strong rapport and connections with others is one of the major challenges of building yourself and making your work accessible and marketable to others.
This is something that marketing expert Joe Polish wants to help address. In his new book What’s In It for Them?: Nine Genius Networking Principles to Get What You Want by Helping Others Get What They Want, he tells his life story of overcoming personal failures—showing how building connections helped him become successful.
“Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed ‘the most connected person on the planet,’” says the publisher.
Backing Up a Bit
Joe Polish is the founder of Genius Network, the founder of 100K Group, and the president of Piranha Marketing Inc.
He’s also developed a reputation as one of the leading experts on networking. Entrepreneur calls him “one of the most well-networked individuals in the world.”
“Known for his ability to connect with almost anyone on the planet, he leverages his networking prowess to bring together the top industry transformers and leaders in the world. His mission is to change the global conversation around addiction and recovery from one of judgment to one of compassion,” says JoePolish.com.
“You can’t expect to wear every hat all the time. And if you don’t know the right people you could reach out to, or you don’t understand how to delegate, you could find yourself struggling with your time,” says Entrepreneur.
“In What’s in It for Them?, Polish faces the problem of personal and professional disconnection head-on, offering entrepreneurs a heart- and mind-expanding guide,” says the publisher.
The book explores deepening connections with others, overcoming intimidation, building character, using marketing principles, and protecting yourself from others.
The book is available on November 1, 2022, from Hay House Business.